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Media & Marketing

This campaign, a collaborate effort of CooperVision and McDougall Communications, earned Best of Show honors in the corporate category in the PRSA Rochester chapter's PRism Awards. (Image provided by McDougall Communications)
Jun 16, 2025

Another PRSA Best of Show sweep for McDougall Communications

McDougall Communications earned Best of Show in both Corporate and Not-for-Profit at the PRSA Rochester awards for the second year in a row.

Screenshot of one of the testimonials produced by Mason Marketing
May 28, 2025

Rochester construction unions launch digital push to attract workers

CIAR's new campaign uses TikTok, YouTube, and CTV to recruit Gen Z into union trades with testimonials and search ads.

The three Democratic Party candidates for mayor will debate at 8 p.m. Wednesday night at the WXXI studios. (Photo provided by WXXI)
May 27, 2025

WXXI to carry only mayoral debate on radio, TV, social

Rochester’s Democratic mayoral candidates will face off in their only debate on WXXI, hosted by Voice of the Voter, ahead of the primary election.

An electronic sign by ID Signsystems greets visitors to the Rochester Museum & Science Center (Photo provided by ID Signsystems)
May 20, 2025

ID Signsystems shapes Rochester’s visual landscape

For 20 years, ID Signsystems has designed impactful signage across Rochester, enhancing branding and wayfinding.

Business Council of NYS, Rochester Chamber oppose antitrust legislation
Apr 21, 2025

Business Council of NYS, Rochester Chamber oppose antitrust legislation

The Business Council of New York State, an advocacy group representing the interests of large and small businesses, has launched a $1 million omnichannel media campaign against antitrust legislation currently in the state Senate.

BBB Torch Awards logo
Apr 9, 2025

Schuler-Haas, Cazbah named BBB Torch Award winners

Schuler-Haas Electric Corp. and Cazbah have been named Torch Award winners by the Best Business Bureau of Upstate NY.

Mark J. Hickey has been named chief operating officer at Agency 29. (Photo provided by Agency 29)
Apr 7, 2025

Rochester-based Agency 29 hires chief operating officer

Agency 29, a Rochester-based firm focused on providing strategy, branding and marketing services, has hired a new chief operating officer.

Inc. 5000 logo
Apr 3, 2025

Brandmint, Semify named to Inc. 5000 Northeast fastest-growing list

Two Rochester-based advertising and marketing firms earned spots on the fifth annual Inc. 5000 Regionals: Northeast list.

Partners + Napier won Best of Show for the Our Stories of Strength project. (Image provided by Partners + Napier)
Feb 28, 2025

Partners + Napier earns AAF Greater Rochester ‘Best of Show’ award

Partners + Napier earned Best of Show honors from the American Advertising Federation Greater Rochester (AAF).

Spectrum Reach has launched its Pay It Forward program for 2025. (Screenshot from Pay It Forward 2024 highlight video)
Feb 20, 2025

Spectrum’s Pay It Forward ad campaign accepting applications

Spectrum Reach, the advertising sales division of Charter Communications, Inc., has launched the fifth edition of the Pay It Forward initiative.

CAUSE + EFFECT logo
Jan 30, 2025

Merger highlights 10th anniversary for Cause + Effect

Rochester-based Cause + Effect Strategy has merged with Rossi Labs of New Jersey to provide clients with even greater insights and solutions.

The Tipping Point team poses for a portrait in front of their Chalk Wall. (Photo provided by Tipping Point Communications)
Sep 25, 2024

Tipping Point Communications rises to new heights in new HQ

The new headquarters provides a great atmosphere for Tipping Point’s creative talent, but also not so quietly affirms its transformation in the marketplace.