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Media & Marketing

PRism Awards honor public relations firms (access required)

Text100 took top honors at the Public Relations Society of America’s annual PRism Awards celebration Thursday night. The event, which drew more than 200 public relations professionals from across the Rochester region, honored dozens of agencies and individuals in more ...

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McDougall Communications honored for campaign excellence (access required)

McDougall Communications received top honors by winning gold in the Special Event and Small Business/Organization Campaign for the re-imagined Centre for Ocular Research & Education (CORE) brand. The campaign was centered on CORE’s debut at the American Academy of Optometry ...

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Now 50, Mower sets sights on the firm’s next 50 years (access required)

The client list for Eric Mower + Associates is always growing, as is the firm. The name, however, is getting smaller. As of this morning, the marketing and public relations agency will go simply by Mower. The re-brand is part of ...

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Podcast aims to provide business insights (access required)

A new podcast providing insights and perspectives on timely business topics has launched. “Blood, Sweat & Tim” is co-hosted by Mark Blood and Tim Mason. Blood is founding partner of the business advisory and CPA firm DeJoy, Knauf and Blood. ...

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Jay Advertising co-founder the music man behind HBO, Wegmans

Ask Ferdinand Jay Smith III to sit down at a piano and play a song and you’ll hear silence. An Eastman School of Music graduate he is not. But ask him to compose the music for a television series or ...

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5LINX aims to create a new legacy in wake of alleged fraud by founders (access required)

  For the better part of a decade, any mention of the name 5LINX was also quickly followed by a number — the firm’s ranking among the top 100 fastest-growing businesses in Rochester. 5LINX was a staple on that Rochester Business ...

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The Getaway Guy, Mike O’Brian, is getting away one final time (access required)

The Getaway Guy is saying goodbye. After 20 years as the area’s smiling, congenial, quick-trip travel expert, Mike O’Brian is calling it quits today, when his contract with Charter Communications expires. Now 65, he said he has opted for retirement ...

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5LINX heading to new home at Harro East (access required)

Rochester-based marketing firm 5LINX is on the move — from one downtown locale to another. With its two-year lease expiring in The Metropolitan on Clinton Avenue, 5LINX is headed barely a half-mile away to the Harro East building on Chestnut Street. ...

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Cause + Effect turns data into results for clients (access required)

When John Loury and Mike Sutton moved back from Buffalo to start their own analytics company, they had a business concept and an implementation strategy, but not much else for their enterprise. They didn’t even have desks. They’ve come a ...

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Higman will oversee new nonprofit services initiative for The Martin Group (access required)

Karen Higman will oversee a new nonprofit services initiative of The Martin Group to unite branding, awareness and fundraising strategies for area nonprofits. “Our firm’s branding of nonprofits will now be strengthened by a new focus on developing strategic fundraising ...

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Fast Start: A passion for planning drives Struzik’s success

When Shannon Struzik looks at her career, she often thinks of a quote by the poet Rumi: “Live life as if everything is rigged in your favor.” That message has played out in her career path in different ways and ...

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Status quo not the goal at Partners + Napier

Ambition can be hard to quantify but easy to spot. In Rochester, it looks like an agency based at 192 Mill St. For over a decade Partners + Napier Inc.’s hunger to become a nationally recognized agency based in Monroe ...

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