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Spectrum’s Pay It Forward ad campaign accepting applications
Spectrum Reach has launched its Pay It Forward program for 2025. (Screenshot from Pay It Forward 2024 highlight video)
Spectrum Reach has launched its Pay It Forward program for 2025. (Screenshot from Pay It Forward 2024 highlight video)
Spectrum’s Pay It Forward ad campaign accepting applications
Listen to this articleSpectrum Reach, the advertising sales division of Charter Communications, Inc., has launched the fifth edition of the Pay It Forward initiative.
Pay It Forward provides to selected small businesses a free advertising package through Spectrum live and streaming TV services.
Winning businesses are chosen from applications submitted on the Pay It Forward website. The package includes a 30-second commercial, marketing consultation services and mentoring, and educational resources. Spectrum says the value could be up to $15,000.
Eligible small businesses must be legally registered to operate within one of 91 designated markets (including Rochester) served by Spectrum Reach.
“Helping small businesses connect with their customers is at the heart of what we do,” Miichael Guth, senior vice president of marketing for Spectrum Reach, said in a news release. “As we launch the fifth year of Pay It Forward, we are as dedicated as ever to providing even more local entrepreneurs with the resources and support they need to succeed.
“By investing in their growth, we are not only helping small businesses flourish but also making the communities they support stronger.”
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