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Media & Marketing

The Genesee Keg Tree is among 15 nominees in the Newsweek Readers' Choice awards for Best Christmas Tree 2026. (File photo)
Nov 11, 2025

Rochester’s Genesee Keg Tree among ‘Best Christmas Tree’ nominees

The Genesee Brew House keg tree in Rochester is nominated in Newsweek’s Readers’ Choice Best Christmas Tree 2026 contest.

Chris Hastings
Nov 6, 2025

With federal funding gone, WXXI undergoing reinvention

WXXI Public Media is reshaping its future after losing $1.9M in federal funding, focusing on local production, partnerships and new revenue.

PRSA Rochester Chapter logo
Sep 18, 2025

PRSA Rochester hosting ‘media relations made easy’ workshop

PRSA Rochester will host a workshop at Central Library to help businesses and nonprofits master media relations and earn news coverage.

WHEC News 10 logo
Aug 14, 2025

Rochester’s WHEC expanding midday local news to one hour

WHEC-TV Channel 10 will expand its noon news to one hour starting Sept. 29, adding more live, local coverage to Rochester’s weekday TV schedule.

Connelly helps Linden Digital Marketing climb to new heights
Aug 6, 2025

Connelly helps Linden Digital Marketing climb to new heights

Linden Digital Marketing, led by Lindsay Connelly, has grown 400% in four years, serving 80+ clients nationwide and opening a new Brighton office.

Scott Miller, owner of Scott Miller Salon Spa & Store, and Lindsay Connelly, founder and president of Linden Digital Marketing, were named Business Person of the Year by the Small Business Council. (Photo provided by SBC/Greater Rochester Chamber of Commerce)
Jul 31, 2025

Lindsay Connelly, Scott Miller honored by Small Business Council

Lindsay Connelly and Scott Miller were named 2025 Business Person of the Year award winners by the Small Business Council.

The Cooley Group logo
Jul 22, 2025

Cooley Group joins forces with Massachusetts firm

Perinton-based Cooley Group has been acquired by Grossman Marketing Group, expanding while retaining its name and local presence.

One of many memes that sprung up in the wake of Rochester's cougar sighting. (Screenshot from The Record Archive's home page used with permission from The Record Archive)
Jul 16, 2025

Brands use big cat on the loose to enhance connectivity with culture

An apparent cougar spotted in Rochester inspired viral memes and marketing buzz, showing how brands can quickly leverage real-time trends.

The property at 400 Whitney Road in Penfield has been sold but Mason Marketing and Mason Digital will continue to call the two-story building home. (Photo provided by Mason Marketing)
Jul 10, 2025

Mason Marketing’s Penfield property sold, firm staying put

The Penfield property that serves as the home of Mason Marketing and Mason Digital has been sold, but the marketing firm isn't going anywhere.

Gino Broccolo at work. (Photo provided by ninety two)
Jun 26, 2025

Willingness to pivot turns ‘ninety two’ into full-service branding agency

Rochester-based branding firm ninety two adds production services after landing Frontier fleet deal, boosting growth and creating local jobs.

Spectrum Employee Community Grants program donated $7,500 to Goodwill of the Finger Lakes. (Photo provided by Spectrum)
Jun 24, 2025

Spectrum donates $7.5K to Goodwill Learning Academy

Spectrum Employee Community Grants, the national philanthropic program of Spectrum, has donated $7,500 to Goodwill of the Finger Lakes. The money will support the Goodwill Learning Academy, which helps adult […]

First American, The Strong Museum honored for marketing excellence
Jun 20, 2025

First American, The Strong Museum honored for marketing excellence

First American Equipment Finance and The Strong Museum of Play earned top honors at AMA Rochester’s Pinnacle Awards.