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Media & Marketing

The Strong National Museum of Play's billboard campaign to attract visitors from Canada included a "Lite-Brite" lookalike, evoking memories of the popular toy. (File photo provided by Partners + Napier)
Sep 19, 2024

The Strong recognized for marketing excellence

The Strong National Museum of Play has been honored by the New York State Tourism Industry Association (NYSTIA) for marketing success.

The mural on the Times Square Building for Willow Domestic Violence Center. (Photo provided by Truth Collective)
Sep 10, 2024

Truth Collective’s mettle for bravery makes brands stand out

If you’re trumpeting a strategy, if you’re proclaiming industry expertise in a particular offering, then you sure better practice what you preach.

Chris Hastings has been named president and CEO of WXXI Public Media. (Photo provided by WXXI)
Sep 10, 2024

WXXI names new president and CEO

WXXI Public Media has named its new president and CEO.

Frederick Douglass Football Classic introduces city high school students to HBCUs
Aug 26, 2024

Frederick Douglass Football Classic introduces city high school students to HBCUs

Rochester will use football as the focal point of a weekend that will showcase the opportunities Historically Black Colleges and Universities provide.

inc 5000 logo
Aug 19, 2024

10 Rochester-based firms land on annual Inc. 5000 list

Two advertising and marketing firms top the list of 10 businesses headquartered in the Rochester area that have been named to the 2024 Inc. 5000.

Spectrum is upgrading services in Rochester to provide symmetrical upload and download speeds for internet customers. (Photo provided by Spectrum)
Aug 2, 2024

Spectrum launching symmetrical internet speeds in Rochester

Spectrum is launching upgraded internet services in the Rochester market, bringing symmetrical upload and download speeds to customers.

Launch Team offering pro bono marketing services to nonprofits
Jul 29, 2024

Launch Team offering pro bono marketing services to nonprofits

Launch Team Inc., a Rochester-based marketing firm, is offering pro bono digital marketing services to local, mission-driven nonprofit organizations.

Pinnacle Awards (Photo provided by AMA|Rochester)
Jun 21, 2024

Citizens Pay, McDougall earn top honors in Pinnacle Awards

Citizens Pay and McDougall Communications won top honors in the Rochester Chapter of the American Marketing Association Pinnacle Awards.

Many Rochester elected leaders joined striking Democrat and Chronicle journalists on the picket line in April. The union representing employees says a tentative contract has now been reached. (File photo by Kevin Oklobzija)
Jun 17, 2024

D&C journalists reach tentative agreement with Gannett

The unionized journalists at the Democrat and Chronicle and Canandaigua Daily Messenger have unanimously ratified terms on a two-year contract.

A parade through the French Quarter in New Orleans was part of the corporate public relations campaign for CooperVision by McDougall Communications. (Photo provided by PRSA/Rochester chapter)
Jun 14, 2024

McDougall Communications sweeps Best of Show at PRism Awards

McDougall Communications stole the show — Best of Show, that is — at the Public Relations Society of America (PRSA)/Rochester chapter awards.

News 8 WROC
Jun 10, 2024

WROC union plans picket over stalled contract talks

Newly unionized workers at WROC-TV plan to picket outside the station's broadcast studios in an attempt to bring management to the bargaining table.

Rochester broadcast media win in Murrow regional contest
May 31, 2024

Rochester broadcast media win in Murrow regional contest

Three Rochester broadcast media outlets were recognized in the regional Edward R. Murrow Awards.