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Marketing the COVID-19 vaccine (access required)

Isar Kiani

Widespread vaccination across the United States has created hopes for life and the economy to revert to normal. With a steady decline in the number of positive cases and deaths, vaccination advocates seem to have found greater support for their cause. By the ...

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Admissions to elite U.S. colleges: The case for a lottery (access required)

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It is now late March and there is a considerable amount of anxiety among high school students, particularly those applying to elite colleges, about their admission prospects. To comprehend why the process for selecting applicants at such institutions is in ...

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The COVID-19 pandemic and governance in the West (access required)

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The COVID-19 pandemic-induced losses in human lives and economic well-being have recently led many authors such as Nicholas Christakis, Scott Galloway, Ivan Krastev, John Micklethwait, Adrian Wooldridge and Fareed Zakaria to write books in which they worry about the causes ...

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A call for backup for human services (access required)

Sara Passamonte

The human services field is a collective of helpers; some have formal licenses; some are peers with lived experience and unmatched empathy; some have what seems like endless patience; and some are drained from weeks, months, or years of supporting ...

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Do we gain or lose by using social media? (access required)

Amitrajeet A. Batabyal

The term social media refers to websites and applications or apps whose general objective is to permit people to share content speedily, efficiently, and in real time. Although many people now access social media through a variety of smartphone apps, ...

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A new opportunity for Rochester’s students (access required)

Jerome Underwood

In spring 2020, Rochester, like the rest of our nation, was hit hard by the COVID-19 pandemic. Nine months later, the impact of COVID-19 on our city’s most vulnerable families, students and schools has presented us with extraordinary challenges and ...

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Marketing planning for when it’s ‘normal’ again (access required)

Isar Kiani

Many businesses are struggling with the uncertainty of whether and when they can reopen and resume their operations. With the COVID-19 pandemic still present, state and local governments keep setting new directives in order to ensure public safety. For businesses ...

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Rapid turnaround COVID-19 tests offer promise to assisted living communities (access required)

Newcomb

During the first wave of COVID-19 in the spring of this year, assisted living communities across New York state reacted swiftly and comprehensively to minimize the spread of the virus within. Adult Care Facilities were mandated to test all staff ...

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Rochester small businesses deserve truth in lending (access required)

VanTol

Here in Rochester, small businesses are doing all they can to stay afloat during the pandemic, changing their product offerings and taking out loans. Unfortunately, too many small businesses are still in the dark on the true cost of predatory ...

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Profits uber alles: Milton Friedman on business, Disney and Mulan (access required)

Amitrajeet A. Batabyal

Fifty years ago, in September 1970, the prominent economist Milton Friedman famously argued that the social responsibility of business was to increase its profits. This was a remarkable statement because it suggested very plainly that corporate executives did not really ...

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Carbon plan deserves support

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A bipartisan bill recently introduced in the U.S. House of Representatives has the potential to help the U.S. make significant strides on carbon emissions while also helping the economy. The Energy Innovation and Carbon Dividend Act— sponsored by Rep. Ted ...

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