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Media & Marketing

29 Design Studio, First American Equipment Finance win Hermes Awards (access required)

  Two area firms were honored for their creativity in marketing, one for what they did on behalf of others and one for the work done internally. 29 Design Studio won two Gold awards and received honorable mention on another ...

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Myers Creative, Brandtatorship share Best of Show ad award (access required)

The collaborative efforts of Myers Creative Imaging and Brandtatorship earned Best of Show in the District 2 American Advertising Federation awards contest. Myers Creative Imaging and Brandtatorship created the Scouting in Action campaign, using images to visually bring to life ...

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Partners + Napier lawsuit alleges agency harmed by former employees (access required)

Partners + Napier, one of Rochester’s most prominent advertising and creative agencies, alleges four former employees conspired to poach clients, procured confidential property, breached company agreements and failed to adhere to fiduciary responsibilities before leaving to form their own firm. ...

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Freelance writing conference set for downtown (access required)

Freelance Rochester, a week-long conference for freelance writers, takes place in downtown Rochester April 18-22. Trumpeting the theme Find Your Freedom with Freelance, the conference will include workshops, educational sessions and panel discussions, and is paired with networking opportunities, monthly ...

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AMA Rochester expands board, names new president (access required)

Nikki Nisbet, digital marketing specialist at Trellist, has been named president of the board of directors for the Rochester chapter of the American Marketing Association (AMA|Rochester). Nisbet brings more than 15 years of industry experience to the board, with a ...

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5 things to consider before deciding to work for yourself (access required)

When people ask me what I do, now that I’m out of television, I simply say, “I have my own business.” The reaction is always the same. “Wow, that’s so awesome, you’re so strong.” “Good for you.” “You’re so brave, ...

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Axis Local aims to create impactful first impression online

You wake up on a Friday morning and your cheery TGIF disposition is suddenly interrupted by the discovery of a leaking water heater. Immediately you Google “Emergency plumbing service.” Or maybe you’ve just moved across town and are in the ...

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Friel honored for lifetime achievement by RAF (access required)

Mary Therese Friel, whose career in the advertising spans more than 50 years, has received the Silver Achievement Award from the Rochester Advertising Federation. The award recognizes lifetime achievement in the industry and is given to a person who has ...

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Break the Ice Media acquires travel alliance (access required)

Break the Ice Media has acquired Travel Alliance Partners (TAP), a firm that enables tour operators to join forces on industry initiatives. TAP brings together tour operators, travel industry suppliers and travel buyers to collaborate on the creation and promotion ...

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Myers Creative Imaging, Brandtatorship share Best of Show honors in ad awards (access required)

The age-old saying “two heads are better than one” proved very true when it came to the Scouting in Action campaign created by Myers Creative Imaging and Brandtatorship. The agencies combined to produce a captivating campaign that promoted scouting, using ...

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29 Design Studio maintains excellence in agribusiness marketing (access required)

The marketing efforts of 29 Design Studio in the agribusiness sector were recognized again by the industry’s largest marketing association. 29 Design Studio won four first-place awards in the Region 6 National Agri-Marketing Association Competition. The awards were in the ...

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Visit Rochester recognized for service excellence (access required)

Visit Rochester is a recipient of a Platinum Choice Award from Smart Meetings magazine.  The recognition acknowledges outstanding service by destination marketing companies and Convention Visitors Bureaus from across North America, as well as top hotels and resorts.  Visit Rochester ...

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Butler/Till named a Google Premier Partner (access required)

Butler/Till has achieved 2022 Premier Partner status in the Google Partners program, enabling the Rochester-based marketing agency the ability to offer exclusive access to early stage Google products, services and support to clients. Premier Partner status is reserved for the ...

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URMC video series ad to air during Super Bowl (access required)

Our Calling: Stories from Behind the Masks – a new video series that shares the stories of University of Rochester Medical Center and UR Medicine affiliate employees about how they felt called to work in healthcare – is going prime ...

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