Rochester Business Journal Leading source of business news and information in Rochester, N.Y.

Chris Edwards could have just been known as the advertising genius behind the singing-fish-on-the-wall campaign for McDonald’s. You know the one; “Gim-me that Filet-O-Fish, gim-me that fish.” It’s still annoyingly catchy, isn’t it? “I used to be known for my ...

You might call it Hollywood East. Or the Big Apple North. But the dozens of people who turned out for the grand opening Tuesday call the new building at Rochester Institute of Technology the MAGIC Spell Studios. The 52,000-square-foot, $31 ...

Tagged with: David Long David Munson Film making Game design Joe Morelle Kathy Hochul MAGIC Spell Studios Rochester Institute of Technology

Jay Advertising and Dixon Schwabl won gold and silver awards in the annual Graphis poster, design and advertising contests. Jay won two gold and two silver awards for the Five Star Bank campaign, Today is Tomorrow in Progress. The agency ...

The agency began with modest goals and an even more modest budget. The three founders of Truth Collective—Bob Bailey, John Roberts and Jeremy Schwartz—were the only three employees, and they were sitting on furniture that screamed budget warehouse. Five years ...

When Becca Delaney Johnson was in high school in suburban Syracuse and contemplating where to attend college, she explored a great many options. At one point she thought she would be a veterinarian. “I love animals,” she said, “but I ...

You aren’t seeing many of those little yellow boxes anymore, but due to a partnership between Eastman Kodak Co. and fast-fashion leader Forever 21, the Kodak brand will soon emblazoning young fashionistas. The line of 26 Kodak-branded clothing items will ...

Tagged with: Eastman Kodak Co. Forever 21 Hybrid Apparel NASCAR

Six members have been added to the board of the American Marketing Association’s Rochester chapter. The new board members are: » Carrie Falzone, owner of Vertical Insite Website & Marketing Solutions; » Gina Godlewski, account executive with Partners + Napier; ...

Surely one of the math scholars at the University of Rochester or at Rochester Institute of Technology could figure out the odds of both local universities tying for 50th on US News & World Report’s list for national universities recommended by ...

Tagged with: college rankings Nazareth College RIT st. john fisher university of rochester US News & Work Report

Doppler radar has finally arrived in the Rochester area, which means for the first time, meteorologists at WHEC-TV (channel 10) will base their forecasts on data provided from weather-monitoring equipment in Monroe County. Station owner Hubbard Broadcasting, based in St. Paul, ...

For 15 of the 20 years that Chuck Hinkel worked for the Rochester Red Wings, he managed the team’s public relations and media relations efforts. You’re unlikely to end up with lakefront property on Canandaigua Lake while working in that ...

When Jeff Knauss completed his education at SUNY Oswego and was hired to sell advertising at WHAM-TV Channel 13 in Rochester, he knew he was doing what he loved. He was good at it, too, which is why six years ...

Since 2014, the emblem for the Buffalo Bills training camp also has included the logo of Connors & Ferris. That’s high-profile exposure for the Rochester-based law firm. Connors & Ferris, specialists in workers’ compensation, Social Security Disability and personal injury ...

It’s no coincidence that Jim Augustine, chief operating officer of Zuckerberg Media, is working with his company on a project to boost children’s interest in science, technology, engineering, art and math (otherwise known as the STEAM fields). Or, that Rochester Institute ...

Tagged with: Donna Burnette GEAR UP Jim Augustine Rochester Institute of Technology steam Zuckerberg Media

Having spent 23 years working for a firm that created trade show exhibits—rising from customer service manager to owner along the way—Mark Taylor decided the ability to offer more would make his company more dynamic. Instead of just creating exhibits, ...

The checklist of cities that Brand Networks calls home is pretty much a roll call of must places to be for a social and digital advertising and marketing technology firm. The company has offices in New York City, Boston, Los ...