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Media & Marketing

The Martin Group acquires Buffalo-based agency
May 5, 2026

The Martin Group acquires Buffalo-based agency

The Martin Group has acquired Buffalo-based Mr. Smith Agency, expanding its marketing and branding capabilities while retaining all employees.

Anthony Kahl has been named vice president and general manager at WHEC-TV Channel 10. (Photo provided by WHEC-TV)
Apr 27, 2026

WHEC-TV in Rochester has new general manager

WHEC-TV Channel 10, Rochester's NBC affiliate, has appointed a new vice president and general manager, bringing over 30 years of broadcast experience.

Members of the staff at Launch Team. (Photo provided by Launch Team)
Apr 22, 2026

Launch Team provides keen marketing vision to photonics industry

A decision to focus on the photonics industry has enabled Rochester marketing firm Launch Team to better serve clients in a still-growing field.

Mark Cuddy sits down with News 8 anchor Adam Chodak in January for a half-hour interview about The Classics Company. (Photo submitted by The Classics Company)
Apr 15, 2026

Rochester marketing pros emphasize human storytelling for small businesses

Rochester marketing professionals highlight human-centered storytelling and social media strategies to boost small business engagement and sales.

Lindsay Connelly, founder of Linden Digital Marketing. (File photo provided by Linden Digital Marketing)
Mar 13, 2026

Linden Digital’s Lindsay Connelly named to Inc. Female Founders 500

Lindsay Connelly, president of Linden Digital Marketing in Rochester, was named to the Inc. 2026 Female Founders 500 list recognizing top women entrepreneurs.

Myers Creative Imaging won Best of Show in the American Advertising Federation Greater Rochester awards for work on the Jewish Home's Come Be You campaign. (Image provided by AAF Greater Rochester)
Feb 27, 2026

Myers Creative Imaging wins best of show at Rochester AAF awards

Myers Creative Imaging earned Best of Show at the American Advertising Federation Greater Rochester awards for the Come Be You campaign.

Creating custom trade show exhibits is a specialty of Apogee Exhibits. (Photo provided by Apogee Exhibits)
Feb 19, 2026

Apogee Exhibits planning move from Macedon to new home

Apogee Exhibits will move from Macedon to a 112,000-square-foot Canandaigua headquarters, expanding manufacturing and exhibit production capacity.

Fee Brothers' revamped labeling for their line of bitters. (Photo provided by Agency 29)
Feb 4, 2026

Why rebrands fail — and succeed — in Rochester and beyond

From Cracker Barrel’s logo backlash to Rochester rebrands, experts explain why brand and logo makeovers spark emotion and how companies can get them right.

Richard Reingold, vice president and general manager at WHEC-TV (Channel 10), will retire in the spring. (File photo)
Feb 4, 2026

WHEC-TV’s Reingold, GM since 2018, set to retire

WHEC-TV Vice President and General Manager Dick Reingold will retire this spring after leading News10NBC’s newsroom since 2018.

Focus on food and ag triggered rapid growth for Agency 29
Jan 15, 2026

Focus on food and ag triggered rapid growth for Agency 29

Agency 29 has nearly tripled revenue by specializing in food, beverage and agriculture marketing, positioning itself as an industry expert.

Rochester’s BRX Research: providing survey expertise for 30 years
Jan 8, 2026

Rochester’s BRX Research: providing survey expertise for 30 years

Rochester-based BRX Research is celebrating 30 years of providing market surveys and consumer insights under owner Eric Bourgeois.

Is your business AI-ready? New Dixon Schwabl tool can tell you
Nov 19, 2025

Is your business AI-ready? New Dixon Schwabl tool can tell you

Dixon Schwabl + Company launched a free 29-question AI Readiness Check to help businesses assess preparedness across five key pillars.