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The Strong recognized for marketing excellence
The Strong National Museum of Play's billboard campaign to attract visitors from Canada included a "Lite-Brite" lookalike, evoking memories of the popular toy. (File photo provided by Partners + Napier)
The Strong National Museum of Play's billboard campaign to attract visitors from Canada included a "Lite-Brite" lookalike, evoking memories of the popular toy. (File photo provided by Partners + Napier)
The Strong recognized for marketing excellence
Listen to this articleThe Strong National Museum of Play has been honored by the New York State Tourism Industry Association (NYSTIA) for marketing success.
The Strong won awards for Excellence in Overall Tourism Marketing and Excellence in International Tourism Marketing, both which coincided with the facility’s expansion that was completed in 2023.
The Excellence in Overall Tourism Marketing award recognized the campaign related to the grand opening of the new 90,000-square-foot expansion. The campaign was driven by The Strong’s marketing team with collaboration from Wahl Media (a media buying partner), Partners + Napier (media buying and creative partner) and Tipping Point Communications (creative partner).
The Excellence in International Tourism Marketing award highlighted efforts to draw visitors from Canada. The campaign featured a series of paid, earned and owned media strategies, including a vibrant billboard campaign that featured beloved toys.
The Strong collaborated with Partners + Napier provided on parts of the campaign, including the billboards.
The success of the campaign continues, with a one-month record of 16,000 Canadian visitors entering the museum in August.
Two other area organization received NYSTIA awards. The Genesee Chamber of Commerce was recognized for its GeneSEEtheEclipse project and Wayne County was honored for its bicentennial campaign.
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