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Editorial

Marketing to win back customer confidence (access required)

With vaccinations underway, and with more than half of all eligible adults in the country vaccinated with at least one dose, many businesses now struggle with the challenge of winning back their customers and getting their affairs closer to normal.   Many business owners ...

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Post-pandemic growth: From brick and mortar to plant and water (access required)

According to a survey conducted in late February 2021 by the Harris Poll, physical health may be declining as a result of the stresses of the pandemic. For example, individuals surveyed indicated that they have gained or lost an unhealthy ...

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Organizational cultures in the post-pandemic era (access required)

The influential management scholar Peter Drucker is credited with the quote, “Culture eats strategy for breakfast.” That’s not to say a sound business strategy isn’t important; it simply suggests a healthy organizational culture is necessary for carrying out its strategies ...

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Marketing the COVID-19 vaccine (access required)

Widespread vaccination across the United States has created hopes for life and the economy to revert to normal. With a steady decline in the number of positive cases and deaths, vaccination advocates seem to have found greater support for their cause. By the ...

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Admissions to elite U.S. colleges: The case for a lottery (access required)

It is now late March and there is a considerable amount of anxiety among high school students, particularly those applying to elite colleges, about their admission prospects. To comprehend why the process for selecting applicants at such institutions is in ...

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The COVID-19 pandemic and governance in the West (access required)

The COVID-19 pandemic-induced losses in human lives and economic well-being have recently led many authors such as Nicholas Christakis, Scott Galloway, Ivan Krastev, John Micklethwait, Adrian Wooldridge and Fareed Zakaria to write books in which they worry about the causes ...

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A call for backup for human services (access required)

The human services field is a collective of helpers; some have formal licenses; some are peers with lived experience and unmatched empathy; some have what seems like endless patience; and some are drained from weeks, months, or years of supporting ...

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Do we gain or lose by using social media? (access required)

The term social media refers to websites and applications or apps whose general objective is to permit people to share content speedily, efficiently, and in real time. Although many people now access social media through a variety of smartphone apps, ...

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A new opportunity for Rochester’s students (access required)

In spring 2020, Rochester, like the rest of our nation, was hit hard by the COVID-19 pandemic. Nine months later, the impact of COVID-19 on our city’s most vulnerable families, students and schools has presented us with extraordinary challenges and ...

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Marketing planning for when it’s ‘normal’ again (access required)

Many businesses are struggling with the uncertainty of whether and when they can reopen and resume their operations. With the COVID-19 pandemic still present, state and local governments keep setting new directives in order to ensure public safety. For businesses ...

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Rapid turnaround COVID-19 tests offer promise to assisted living communities (access required)

During the first wave of COVID-19 in the spring of this year, assisted living communities across New York state reacted swiftly and comprehensively to minimize the spread of the virus within. Adult Care Facilities were mandated to test all staff ...

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Rochester small businesses deserve truth in lending (access required)

Here in Rochester, small businesses are doing all they can to stay afloat during the pandemic, changing their product offerings and taking out loans. Unfortunately, too many small businesses are still in the dark on the true cost of predatory ...

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