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Lawley marks 70 years with continued expansion and growing presence in Rochester
Lawley marks 70 years with continued expansion and growing presence in Rochester
Listen to this articleLawley, a family-owned insurance brokerage and financial services firm, is celebrating 70 years in business, marking a milestone shaped by steady growth, long-serving associates and strong community partnerships.
Founded in Buffalo in 1955, the firm has expanded from a small local agency into a nationally recognized organization with more than 600 employees across 19 locations, including Rochester.
The company’s history is rooted in stability and long-term relationships, with many associates spending decades — some more than 40 years — building Lawley’s culture and client trust.
That foundation has supported a multi-year expansion strategy that includes entering new markets, expanding service lines and merging with firms that strengthen its regional and national footprint.
Recent growth has included Lawley’s largest merger to date with Shoff Darby in 2023, adding 75 employees in Connecticut, followed by a 2024 merger with Sgroi Financial, now Sgroi Lawley, which has helped broaden wealth management services to nearly 10,000 clients nationwide.
The agency also entered Florida through a merger with JL Insurance/Professional Insurance Services and enhanced Medicare offerings in the Rochester region through its merger with ROC Insurance Services.
Lawley’s continued momentum helped it climb to No. 48 on Business Insurance’s 2024 list of the Top 100 Largest Insurance Brokers in the U.S., up from No. 53 the prior year.
Principals Bill Lawley Jr., Mike Lawley and Chris Ross credit seven decades of success to a culture grounded in integrity, service and adaptability—values they say will guide the firm into its next chapter.
[email protected] / (585) 653-4021
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