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Higman will oversee new nonprofit services initiative for The Martin Group
Higman will oversee new nonprofit services initiative for The Martin Group
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Karen Higman will oversee a new nonprofit services initiative of The Martin Group to unite branding, awareness and fundraising strategies for area nonprofits.
“Our firm’s branding of nonprofits will now be strengthened by a new focus on developing strategic fundraising programs to help those organizations achieve their missions within their communities,” Dion Pender, managing director The Martin Group’s Rochester office, said in a news release.
Higman, a resident of Fairport, has more than 25 years of senior-level fund-raising experience. As vice president of strategic initiatives, she will work directly with nonprofit leaders to elevate organizational presence in target markets.
“The most successful nonprofit campaigns — the ones that attract donors, volunteers and advocates — blend brand awareness, compelling messaging, attention-grabbing design and sound fundraising strategy,” Higman said.
The goal, she said, is to work with nonprofits to “understand their challenges, identify solutions and build integrated strategies in order to make a difference for the organization and, ultimately, within the community.”
Higman recently received the Robert A. Clinger Outstanding Fundraising Professional Award from the Genesee Valley chapter of the Association of Fundraising Professionals. The AFP Genesee Valley chapter represents more than 250 fundraising professionals in the Greater Rochester region.
The Martin Group is an integrated communications firm with offices in Rochester and Buffalo.
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