Defeating social anxiety becomes life work for Avon woman
Social anxiety can be debilitating. It held back Linda Heeler for much of her life, until she discovered life coaching. Heeler was a dental hygienist for over 25 years, but […]
Etiquette service grows out of horrible Rochester incident
It’s been six years since the video was released of bus monitor Karen Klein being verbally berated by four Greece Athena Middle School students. Although it was a horrendous […]
Legacy Markers provides commemoratives for Scouts
At age 7 Bob Capurso found his calling in life: Scouting. He started as a Cub Scout and his since gone on to earn the Silver Beaver Award, the most […]
Mae Fox starts therapy business after benefiting from therapy herself
Mae Fox is soft spoken, gentle, compassionate, empathetic—the list goes on. So, when her counselor suggested she try anger management classes 20 years ago, she was rightfully stunned. “I said, […]
Time on dairy farm lays foundation for design studio leader
As a business owner, Maureen Ballatori thrives off of creativity and change. It was that yearning to be more freely creative that pushed her to start her business, 29 Design […]
Couple fired up over paint-your-pottery business
It can be hard to let go of a business you started from scratch and patiently nourished to success. However, Chris McEntee put her business in the right hands when […]
Meals by DeLeo geared to healthy, stress-free dining
Meals by DeLeo started by accident. Owner and executive chef Jason DeLeo was meal prepping for himself when a friend, Nick Benedetto, approached him at a body building competition […]
Chili native invokes ‘money diet’ to create her salon business
Some high school seniors are worrying about their pending college plans and making sure they graduate with a good grade-point average. Others have had enough and are just trying to […]
Skin trouble the catalyst for launching Indie Goat Soap
Heather Collins suffered from problematic skin. When she couldn’t find any successful treatments, she took matters into her own hands and created her own soap company, Indie Goat Soap, […]
Small-business owner honed skills at Kodak before launching on his own
Bob Whipple has become so knowledgeable on the topic of trust that he has earned himself the title “Trust Ambassador.” Like many other locals, Whipple spent 31 years working for […]
Penfield entrepreneur knee-deep in business of socks
People are paying more attention to what they wear on their feet. And I’m not referring to shoes. Jeff Rogers noticed people were turning away from plain old black or […]
Years at Paychex laid foundation for Bobbie Goheen’s solo leap
For Bobbie Goheen, helping others achieve their goals is her bread and butter. Goheen is a leadership consultant who launched her own business, Synthesis Management Group, in 2000. Before […]















