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Small Business Spotlight

Small Business is a biweekly feature focusing on entrepreneurs.
Send suggestions for Small Business stories to Reporter/Editorial Assistant Nicole Sheldon at nsheldon@bridgetowermedia.com.

Meals by DeLeo geared to healthy, stress-free dining (access required)

Jason DeLeo (Photo by Kate Melton)

  Meals by DeLeo started by accident. Owner and executive chef Jason DeLeo was meal prepping for himself when a friend, Nick Benedetto, approached him at a body building competition and asked him about his regimen. DeLeo told him about ...

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Chili native invokes ‘money diet’ to create her salon business (access required)


Some high school seniors are worrying about their pending college plans and making sure they graduate with a good grade-point average. Others have had enough and are just trying to skate by the skin of their teeth. Courtney Martin, however, ...

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Skin trouble the catalyst for launching Indie Goat Soap (access required)

Heather Collins, left, and Amanda Marino

  Heather Collins suffered from problematic skin. When she couldn’t find any successful treatments, she took matters into her own hands and created her own soap company, Indie Goat Soap, with her business partner, Amanda Marino. Originally from Pennsylvania, Collins ...

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Small-business owner honed skills at Kodak before launching on his own (access required)

Bob Whipple

Bob Whipple has become so knowledgeable on the topic of trust that he has earned himself the title “Trust Ambassador.” Like many other locals, Whipple spent 31 years working for Kodak. Always fascinated by leadership, he spent much of his ...

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Penfield entrepreneur knee-deep in business of socks (access required)


People are paying more attention to what they wear on their feet. And I’m not referring to shoes. Jeff Rogers noticed people were turning away from plain old black or white socks and advertising funky sock patterns. An entrepreneur by ...

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Years at Paychex laid foundation for Bobbie Goheen’s solo leap (access required)

Bobbie Goheen

  For Bobbie Goheen, helping others achieve their goals is her bread and butter. Goheen is a leadership consultant who launched her own business, Synthesis Management Group, in 2000. Before setting out on her own, she spent 18 years working ...

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Jodi Rosenshein Atkin smooths college application process for busy families (access required)


As the first generation in her family to attend college, Jodi Rosenshein Atkin has a deep appreciation for higher education. Decades later, she has now found herself in a career centered on helping others navigate their path toward higher education. ...

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Xerox employee began new path as job security wavered (access required)

Michael Caceci

Michael Caceci was once a transplant who knew little about the Rochester community beyond the walls of Xerox Corp. Today, however, he is a well-connected small business owner who has networked with thousands of professionals inside and beyond Rochester. Caceci ...

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Imburgia brothers take over longtime Rochester painting company (access required)

Anthony, left, and Nick Imburgia

  Anthony Imburgia joined the Profeta Painting team as a project manager in April 2016 and just a year and a half later he and his brother, Nick, are co-owners of the business. The Imburgia brothers purchased the business from ...

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Lauren Goetz gives seniors a leg up through Everyday Hands (access required)


No matter what the job, Lauren Goetz has always been dedicated to her work. But after her fifth tap on the shoulder in April 2016, she decided to take her determination and pour it into developing her own company. Exactly ...

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Feingolds use lean approach at Store Smart (access required)

Reenie Feingold

Reenie and Stan Feingold hoped that their small business could withstand the test of time, but when rapidly advancing technology forced them out of the 35mm slide duplication business, they switched gears and launched Store Smart in 2007. Located at ...

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Cable Systems Inc. relies on long experience in the field (access required)

Left to right, Anthony Lanni, Brian Wells and David Lanni

Only a fortune teller could predict that David Lanni, owner and president of Cable Systems Inc., would expand his business into the same building where his first telecom job was located 40 years ago. Lanni began his career in the ...

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Two friends develop T-shirt concept and run with it (access required)

Mandy Newell and daughter Avery

When Mandy Newell began printing funny T-shirts for her daughter and her friends’ children, she did not expect it to lead to her designing a children’s clothing line. Newell comes from a family of boaters, and her father owns a boat called “Amorita.” Newell and many of her friends have kids around the same age, so she began having T-shirts printed locally that read “Future Amorita Crew.”

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Bold career choices hone Rochester consultant’s skills (access required)


A self-proclaimed Jill of all trades, Sandy Sloane’s career has been far from a linear progression. Hailing from Long Island, Sloane obtained her undergraduate degree in occupational therapy from Tufts University. After briefly practicing in the field, Sloane decided that ...

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