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Small Business Spotlight

Small Business is a biweekly feature focusing on entrepreneurs.
Send suggestions for Small Business stories to Reporter/Editorial Assistant Nicole Sheldon at nsheldon@bridgetowermedia.com.

Dance, yoga studio fulfill woman’s dream (access required)

Kate DeBiase
Courtesy Roc Dance & Yoga

Kate DeBiase felt inspired to open a business when she found herself longing to reconnect with something that has brought her great joy throughout her life: dance. DeBiase opened Roc Dance & Yoga, a studio exclusively for women, in June. ...

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Yoga at the workplace brings life into balance

Marla Pelletier

When Marla Pelletier found herself struggling to maintain her yoga practice, she was inspired to leave her desk job and turn her passion into a career. After receiving her yoga teacher certification in India, Pelletier came back to the U.S. ...

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Proprietor decided one business wasn’t enough


After owning Jill Bates Fashion in East Rochester for over 30 years, entrepreneur Jill Bates found that having one small business just wasn’t enough for her. She decided it was time to branch out and open her own consulting firm, ...

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A place of mysticism here helping people for years

Sixteen years ago, Julie Baliva felt it was time to share her lifelong passion of metaphysical arts with others. Located at 115 Park Ave. in Rochester, Mystic Moon offers its customers professional tarot card readings, astrological insight, energy healing, hand-made ...

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Passion for PR bloomed after teaching track derailed

Sometimes a college degree doesn’t perfectly align with a graduate’s professional aspirations, which is exactly what happened to Jessica Lewis, principal publicist and owner of LáLew Public Relations. Lewis obtained her undergraduate degree in social studies education for grades seven ...

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Caterer offers creative spreads without pretension

The summer months in Rochester bring family reunions, weddings and all sorts of events. Busy schedules don’t always allow for home-cooked meals, but at Tasteful Connections, fresh, home cooking is their bread and butter. Tasteful Connections is a family-owned business ...

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The Bird House takes wing as popular Pittsford outlet

When an idea for a nature art store morphed into a bird accessory shop, John Gerhard could not have imagined the success his business would grow into. It’s been 23 years since Gerhard first opened the doors to The Bird ...

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