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Small Business Spotlight

Small Business is a biweekly feature focusing on entrepreneurs.
Send suggestions for Small Business stories to Reporter/Editorial Assistant Nicole Sheldon at nsheldon@bridgetowermedia.com.

Rebranded Victor spa gets a boost from well-traveled expert (access required)

Melissa Endres is the General Manager of RELAX The Spa in Victor

Nestled on Victor’s High Street Extension is a structure dedicated to helping clients restore peace and tranquility, both mentally and physically. Formerly Woodhouse Day Spa, RELAX The Spa opened in 2017 after a complete rebranding. Owner Ed Alberts brought in ...

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Paws and Claws in Pittsford has it all for pet comfort (access required)

Emily Bennett is the owner of Paws & Claws Pet Care Inc in Pittsford.

If you’re heading out of town and don’t know where to leave your dog or cat, your search is over. Paws and Claws Pet Care Inc. has everything an owner would want for their pet—and more. Owner Emily Bennett, 27, ...

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IT guy finds greater reward working with wood (access required)

Gary Shadders (Photo by Kate Melton)

  It all began with a birthday gift for his wife. Gary Shadders was baffled at the price of the Pottery Barn dining table his wife wanted to purchase, so he set out to recreate it with his own two ...

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The weather still dominates Kevin Williams’ radar (access required)

Kevin Williams

You may recognize him as the man that graced your TV for 35 years telling you what you can expect from the skies above, and while he’s left the television scene, he is immersed in all things weather-related. Kevin Williams, ...

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Entrepreneur develops care products for sensitive skin

Gloria Daza Onderdonk of Fairport is the owner of Kaia Earth Skin Care.

Beauty for you; beauty for the planet. Gloria Onderdonk’s tagline for her company, Kaia Earth Skin Care, is unwaveringly honest. “Kaia” comes from the Greek word for “pure.” Her mission is to help others maintain clear, healthy, moisturized skin with ...

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PepperNutz rides booming demand for craft hot sauce (access required)

Tom Falbo

What is craft? Typically applied to locally produced beer, the term is spreading to other comestibles seeking to stand out among a host of home-grown products. The craft hot sauce movement is one that has quietly flourished over the past ...

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Design pair can turn your cubicle from drab to dazzling (access required)


Kellie and Kristi Wright are not only mother and daughter, they’re business co-owners. The duo have different backgrounds—Kellie, of Mendon, previously worked as a financial adviser in design sales management and Kristi is a hairdresser at The Men’s Room Barber ...

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Entrepreneurial spirit leads to work in travel industry (access required)


Nicole Mahoney is no stranger to the small business arena. Self-employed since 1998, her latest small business, Break the Ice Media, is the culmination of her entrepreneurial journey. Mahoney, CEO, founded the company in 2009. Prior to starting the business, ...

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Warehouse127 a find for distinctive furnishings (access required)


Walking in the double doors of Warehouse127 is like stepping into an episode of HGTV’s “Fixer Upper.” On the left are immaculate white walls, while exposed brick lines the right side of the building. Look up and you’ll see wood ...

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Defeating social anxiety becomes life work for Avon woman (access required)


Social anxiety can be debilitating. It held back Linda Heeler for much of her life, until she discovered life coaching. Heeler was a dental hygienist for over 25 years, but she knew in her gut that there was something else ...

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Etiquette service grows out of horrible Rochester incident (access required)

Cynthia Ely

  It’s been six years since the video was released of bus monitor Karen Klein being verbally berated by four Greece Athena Middle School students. Although it was a horrendous situation, good has managed to come out of it. Cynthia ...

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Legacy Markers provides commemoratives for Scouts (access required)

Bob Carpuso of Bergen is the owner of Legacy Markers

At age 7 Bob Capurso found his calling in life: Scouting. He started as a Cub Scout and his since gone on to earn the Silver Beaver Award, the most prestigious award in volunteer scouting. In between that time Capurso ...

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Mae Fox starts therapy business after benefiting from therapy herself (access required)


Mae Fox is soft spoken, gentle, compassionate, empathetic—the list goes on. So, when her counselor suggested she try anger management classes 20 years ago, she was rightfully stunned. “I said, ‘I think you need to look at the chart you ...

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Time on dairy farm lays foundation for design studio leader (access required)

Maureen Ballatori

As a business owner, Maureen Ballatori thrives off of creativity and change. It was that yearning to be more freely creative that pushed her to start her business, 29 Design Studio, in the first place. 29 Design Studio began as ...

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Couple fired up over paint-your-pottery business (access required)

Daniel McCollester

It can be hard to let go of a business you started from scratch and patiently nourished to success. However, Chris McEntee put her business in the right hands when she sold Splatters Studio Ltd. a decade after she opened ...

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