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Victor planning board to consider hotel for Eastview Mall
Rendering of the proposed Element by Westin planned for Eastview Mall. (Rendering from informational provided to the town of Victor Planning Board)
Rendering of the proposed Element by Westin planned for Eastview Mall. (Rendering from informational provided to the town of Victor Planning Board)
Victor planning board to consider hotel for Eastview Mall
Listen to this articleDevelopers proposing a hotel at Eastview Mall will go before the town of Victor Planning Board Tuesday night, seeking permission to build an Element by Westin.
UPDATE: Owner of Eastview Mall anchor property objects to hotel proposal
The four-story, 23,580-square-foot extended stay hotel would feature 123 rooms. It would be built in the mall’s southwest quadrant on just over three acres of what is now a paved parking lot between JCPenney and the former Lord & Taylor store.
Eastview Hospitality Group (EVHDC1 LLC) is behind the proposal. The initial plans were presented to the planning board on Jan. 14 and a hotel is an allowable use under the town’s commercial zoning standards.
Element by Westin is one of Marriott’s extended stay brands. There currently are just two operating in New York: in Times Square and in the Rockland County village of Spring Valley.
Another is in the works for the Rochester area. DelMonte Hotel Group of East Rochester will be building a dual-brand hotel — a combo Element by Westin and AC Hotel by Marriott — at City Gate along the border of Rochester and Brighton.
The Eastview hotel would sit near the mall’s outer ring road. Landscaping along the ring road and within the hotel parking area will include 27 trees and 250 shrubs.
“So what is now asphalt is going to really take on a completely different look with green space and landscaping,” Peter Vars, president of engineering and planning firm BME Associates, told the planning board in January. “With the redevelopment of this area, which is all parking lot now, we actually we achieve an increase in green space.”
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