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Next Step establishes new brand

Next Step establishes new brand

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Victor company Next Step Publishing Inc. announced Monday a new brand to encompass its publications and other offerings.

Under the name NextStepU, the firm combines its college-planning magazine, now called NextStepU magazine, a new college-planning Web site, its newsletters, custom publishing services and social media.

"For the past 15 years, we’ve been known as a magazine with a website," founder and CEO David Mammano said in a statement. "We evolved our look, feel and name to reflect all that we offer."

NextStepU magazine is distributed in 20,500 high schools nationwide.

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