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Economic developers honored for growth in Greater Rochester region
Leah George VanScott and Joseph Sayre recognized by New York State Economic Development Council for driving major projects and investments in Greater Rochester.
Rochester signage and graphics firm has new owner
Image360, a custom signage and graphic solutions firm headquartered in Rochester, has undergone an ownership transition.
Read This Before You Finalize Your 2026 Budget: 6 Game-Changing B2B Tactics
As you prepare to lock in your 2026 marketing budget, one thing is clear: the landscape is changing too quickly to rely on last year’s playbook. Evolving trade policies, rapid advancements in AI, shifting buyer expectations, and fluctuating market conditions mean that what worked before may not work in 2026. Before you commit your dollars, make sure your strategy reflects the realities of the ye[...]
Rebuild Trust in the Age of AI — Before Your Audience Tunes Out
91% of buyers don’t trust marketing today*. AI hasn’t just changed how we create content — it has completely reshaped how people judge credibility, authenticity, and intent.
How to Generate 3x More Leads for 62% Less
Content marketing costs 62% less than traditional marketing, and generates nearly 3x as many leads. That’s where contributor content comes in.
5 marketing tips to stay resilient amid economic uncertainty in 2025
The U.S. economy is navigating economic uncertainty in 2025, characterized by evolving trade policies, supply chain disruptions, and cautious consumer spending. Recent tariff implementations have introduced volatility and impacted various sectors, prompting businesses to reassess their strategies accordingly.
Bigger Than the Homepage: Stay Connected with Your Target Audience as They Engage with Content
Are you looking to increase your brand visibility and reach a wider audience? Run of Site Display advertising is a smart and effective strategy to consider.
Urban League launches business development program for underserved
The Urban League of Rochester is launching a new business development program. PowerShift: Building Small Business is a partnership between the Urban League and bobrochester.com to launch a directory that […]
