RBTL completes Phase One of PROJECT RESTOURATION

The Rochester Broadway Theatre League (RBTL) has completed Phase One of PROJECT RESTOURATION, marking a major milestone in the ongoing transformation of the West Herr Performing Arts Center and Auditorium Theatre.  

The conclusion of Phase One coincides with the reopening of both East Main Street entrances and the parking lot located east of the building, significantly improving access, safety and amenities for patrons. 

Construction began in the summer of 2025 and focused on enhanced accessibility, adaptability and visitor experience. Improvements included the replacement of steps, railings and retaining walls, as well as widened sidewalks to create a safer and more welcoming environment for theatergoers arriving and departing the venue. 

The steps leading to the West Herr Auditorium Theatre entrance reopened in the fall following the grand opening of the reimagined west entrance. Now, for the first time in more than a year, all three primary entrances to the complex are fully operational. 

The timing aligns with RBTL’s first Broadway production of 2026. “Spamalot” opens for its return engagement on Tuesday, Jan. 13, and runs through Sunday, Jan. 18. 

Phase One of PROJECT RESTOURATION, which began in 2023, also included the refurbishment of two elevators and the creation of a new crossover point providing improved access to the second-floor Theatre lobby. That lobby now features a new lounge and concession space, along with additional restroom facilities. 

On the ground floor, RBTL restored the building’s historic brass doors, which had darkened over time due to oxidation, and introduced a new lounge and entertainment space. The project also included construction of the west entrance with a dedicated drop-off area. 

Planning is already underway for Phase Two, which will focus on expanding the main-floor Rothschild Lounge to its original size and restoring its grand stone fireplace. Additional plans include reconfiguring backstage dressing areas for cast and crew, preparing smaller-scale performance spaces, and enhancing the historic Cathedral Hall—a former lodge room from the building’s time as a Masonic Temple—to support a variety of performance and entertainment uses. 

These future improvements will further RBTL’s long-term vision of creating a premier entertainment hub for the region and strengthening Rochester’s identity as a leading arts and cultural destination, venue leaders said.  

To date, nearly $20 million has been committed to PROJECT RESTOURATION, with the total transformation estimated at $65 million.  

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