James Gould, president and co-founder of Alesco Advisors LLC and a Rochester Institute of Technology alumnus, has been named as the 2025 recipient of the Herbert W. Vanden Brul Entrepreneurial Award, presented by Saunders College of Business at Rochester Institute of Technology.

Gould will be honored at the Vanden Brul Entrepreneurial Award Luncheon from noon to 1:30 p.m. on Tuesday, June 10, inside the Susan R. Holliday Center on campus.
The award, established in 1984, is presented annually to a Rochester-area entrepreneur who has enhanced the regional economy through innovative business leadership.
The recipient is selected by a committee of area civic leaders, business leaders, former awardees and RIT faculty and staff.
Gould, who graduated from RIT with his master’s degree in accounting in 1985, co-founded Alesco in 2000.
Under his leadership, the Pittsford-based firm has grown steadily, managing billions in assets for clients across the country, while remaining deeply rooted in Western New York.
“I’m proud of what we do for our clients,” Gould said. “Our mission is simple in that we just try to help others. We have a talented group of professionals who enjoy working with one another and with our clients.”
Gould has served on the boards of many regional nonprofits and educational institutions, including ROC2025 (OneROC), Al Sigl Center Foundation, Catholic Charities and the Greater Rochester Health Foundation.
Gould said receiving the Vanden Brul Award is humbling and inspiring.
“Herbert Vanden Brul was an amazing person,” Gould said, calling him a renaissance man who was philanthropic and successful in law, real estate and communications. “He checks all the boxes of what it means to be a community leader. To be recognized as someone following even part of that path is a tremendous honor.”
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