Butler/Till, Flynn land on top 100 list of health care marketing agencies

Kevin Oklobzija//July 21, 2022//

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Thanks to significant revenue growth in 2021, Butler/Till and Flynn earned spots on the annual MM&M (Medical, Marketing & Media) list of the Top 100 North American health care agencies.

Butler/Till moved up five slots, to No. 62, while Flynn gained recognition on the list for the first time, landing at No. 95.

Headquartered in downtown Rochester, Butler/Till reported a revenue spike of 38 percent to $37.7 million for 2021, and increased its employee base from 186 to 235.

Part of that revenue boost came through new business from Mitsubishi Tanabe Pharmaceuticals, Axsome Therapeutics, Phathom Pharmaceuticals, TG Therapeutics and OraPharma, according MM&M.

The new clients joined Butler/Till mainstays Amgen, Greenwich Biosciences, Bausch + Lomb, Salix Pharmaceuticals, Global Blood Therapeutics, the University of Rochester Medical Center, Hologic, Rigel Pharmaceuticals and Takeda.

Pittsford-based Flynn continued to do big things with its staff of 44 (up one year over year), increasing revenue 34 percent increase from $9.2 million to $12.3 million. That’s thanks in part to an ability to attract new clients.

While maintaining a 30-plus-year relationship with Dick’s Sporting Goods, Flynn added Aspen Surgical, the Hudson Headwaters Healthcare Network and Rochester Clinical Research to a health care roster than already included Pfizer, Dentsply Sirona, Baxter, Bausch + Lomb and Quest Diagnostics.

“We are thrilled to make this national list of top agencies in health care,” Katie Flynn, agency president, said in a news release, “but it’s important to emphasize that revenue is just one outcome for us. We are just as focused on maintaining a healthy culture for our team and producing the best work for our clients. In fact, those two efforts directly drove our record growth in revenue last year.”

A Flynn campaign for Quest Diagnostics — “What’s Your Health Quotient Score?” — is a finalist for the 2022 MM&M Awards, which recognize marketing initiatives for their creativity and effectiveness.

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