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Reed is new president, CEO of Excellus BlueCross BlueShield
Reed is new president, CEO of Excellus BlueCross BlueShield
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James R. Reed has been appointed CEO of Excellus BlueCross Blue Shield and its parent company, The Lifetime Healthcare Cos.
Reed, 50, has been president- and CEO-elect since July. He succeeds Christopher C. Booth, who retired today after eight years at the helm of the $6.2 billion health plan.
“Jim is strategic in his approach, has a strong sense of mission and brings a wide array of experience to the job,” Marianne Gaige, chairwoman of the company’s board of directors, said in a news release. “He has been a leader in this company for 25 years and has been instrumental in shaping the company’s future in today’s ever-changing health insurance industry.”
Reed joined Excellus BlueCross BlueShield in January 1996. Prior to serving as president and CEO-elect, his roles included executive vice-president of marketing and sales, and Central New York regional president. He now takes on the responsibilities of overseeing the entire company operation.
“Our focus remains on providing access to high-quality health care to as many people as possible at a price they can afford,” said Reed, a resident of the Skaneateles. “As a locally-based health plan, we are partners with those who provide care and those who pay for it and we want to build on that going forward.”
The Lifetime Healthcare family of companies includes its nonprofit health plan, with 1.5 million members in 39 New York counties and about 3,900 employees. The health plan operates as Excellus BlueCross BlueShield across the Rochester region, Central and Northern New York, the Utica region and the Southern Tier and operates as Univera Healthcare in eight counties surrounding the Buffalo area.
Related entities include the national long-term care insurance company, MedAmerica Inc., and the employee benefit firm, Lifetime Benefit Solutions Inc.
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