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Insero expands offerings with acquisition of Rochester firm

Insero expands offerings with acquisition of Rochester firm

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Nancy Catarisano

Rochester-based  Advisors, LLC has acquired Actel Advisory Group, a market research and strategy consulting firm. 

Insero, an and advisory firm, currently employs roughly 160 professionals across offices in Rochester and . The combination adds 11 employees to Insero and further expands its strategic advisory capabilities and market-facing service offerings. 

Founded in 1989, Rochester-based Actel provides a suite of strategic advisory services, including voice-of-customer research, market assessments, competitive benchmarking, growth strategy and custom intelligence solutions. 

Actel has served Fortune 100 companies, private equity firms and privately held businesses nationally across a diverse range of industries, including aerospace, healthcare, manufacturing, energy, software and logistics.  

With the addition of Actel, Insero further expands its strategic advisory capabilities, its leaders said. 

“Clients need diligence partners who can validate an investment thesis from multiple angles,” said Nancy Catarisano, CEO of Insero Advisors. “Actel’s expertise, combined with Insero’s technical accounting and financial due diligence capabilities, allows us to deliver a more integrated view of market opportunity, financial quality and operational risk so investors can make decisions with speed and confidence.” 

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