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Climate change coalition rebrands
Climate change coalition rebrands
The Rochester People’s Climate Coalition has rebranded as Climate Solutions Accelerator of the Genesee-Finger Lakes Region. The organization also unveiled a new logo and a new website.
The regional climate advocacy organization was founded in 2014. The rebranding is the culmination of strategic planning undertaken to advance the accelerator’s mission to create a healthier, more equitable and environmentally sustainable community by catalyzing local efforts to eliminate greenhouse gas emissions and address the effects of climate change.
“Our new name better articulates who we are what we do and where we do it,” said Executive Director Abigail McHugh-Grifa in a statement. “Climate Solutions Accelerator reflects our focus on mobilizing effective climate action among governments, organizations and citizens across our nine-county region; it highlights the urgency of the climate crisis that drives our work and our community’s ability to quickly implement systemic solutions.”
McHugh-Grifa added that the new name will allow the organization to engage a broader and more diverse range of collaborative partners in order to expedite the region’s transition to a clean energy economy.
“We’re thrilled to share it publicly and get right back to work,” she said.
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