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The city of Rochester won Best of Show honors in the Nonprofit division of the PRism Awards from the Public Relations Society of America. (Photo provided by PRSA Rochester)
Jun 12, 2026

McDougall Communications, city of Rochester earn top PR honors

McDougall Communications and the city of Rochester earned top honors in the PRism Awards from the Public Relations Society of America Rochester chapter.

One of many memes that sprung up in the wake of Rochester's cougar sighting. (Screenshot from The Record Archive's home page used with permission from The Record Archive)
Jul 16, 2025

Brands use big cat on the loose to enhance connectivity with culture

An apparent cougar spotted in Rochester inspired viral memes and marketing buzz, showing how brands can quickly leverage real-time trends.

This campaign, a collaborate effort of CooperVision and McDougall Communications, earned Best of Show honors in the corporate category in the PRSA Rochester chapter's PRism Awards. (Image provided by McDougall Communications)
Jun 16, 2025

Another PRSA Best of Show sweep for McDougall Communications

McDougall Communications earned Best of Show in both Corporate and Not-for-Profit at the PRSA Rochester awards for the second year in a row.


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