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James Marasco
James Marasco
Listen to this articleManaging Partner, EFPR
Years in current role: 7
What trends or emerging technologies do you see shaping the future of your field?
AI and blockchain are transforming data management, fraud detection, and compliance accuracy. Automation is reducing manual tasks, allowing accountants to focus on advisory services. Cybersecurity advancements are essential as financial data becomes increasingly digitized. Staying ahead of these technologies ensures efficiency while safeguarding client data.
How are regulatory changes affecting your business, and how are you adapting?
Frequent tax law updates and compliance demands require agility. We invest in continuous staff training and technology to adapt quickly and provide up-to-date advisory services. This ensures regulatory compliance while delivering value in an ever-evolving landscape.
What was a defining moment in your career that shaped your leadership style?
Early in my career, assisting Fortune 1000 companies recover financial losses due to fraud taught me the importance of diligence, clear communication, and a solutions-focused approach. This experience shaped my collaborative and results-oriented leadership style.
What’s your favorite way to support other local businesses?
I enjoy patronizing locally owned restaurants and participating in community events. Additionally, offering professional guidance to small businesses ensures their financial success and contributes to Rochester’s thriving economy.
