Bruce Zicari

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Managing Partner & CEO, The Bonadio Group

Years in current role: 6

What was the most significant challenge your organization faced in 2024, and how did you address it?

The softening of the economy over the past year presented a challenge for our organization. However, it also provided us with a unique opportunity to support our clients during uncertain times. Our diverse portfolio of consulting services helps clients not only grow during prosperous periods but adapt and thrive during economic downturns. Our broad range of offerings allows us to remain resilient and address the evolving needs of our clients, regardless of external factors. Strategic investments have strengthened our ability to deliver value to clients while ensuring our own success.

What trends or innovations in your industry do you anticipate having the biggest impact in 2025?

I anticipate that private equity will continue to have a significant impact on the accounting and consulting industry. To remain strong, competitive, and relevant in this landscape, we will pursue the growth strategies developed in our strategic plan and make thoughtful investments in our firm. By staying on top of opportunities for innovation and seeking new ways to grow, we will ensure that we remain best-in-class for both our people and our clients. This forward-thinking approach positions us to adapt to change, maintain our leadership, and deliver exceptional value to our clients.

What community initiatives or partnerships are you most excited about engaging with this year?

Every year, The Bonadio Group participates in the United Way Campaign, raising funds for organizations that support communities throughout our firm’s footprint. The 2024 campaign just wrapped up and we raised over $185,000! We look forward to participating once again in 2025 along with our annual Purpose Day, where we close our firm for the day to allow our employees to volunteer together. Additionally, I’m looking forward to continuing our relatively new tradition called “The Big Give.” In this initiative, our firm makes a monetary donation for every hour an employee volunteers.

How do you balance fostering innovation while managing day-to-day business operations?

We achieve this balance through strategic investment, clear communication, and active engagement with our people. To foster innovation, we’ve established a tech committee and an AI subcommittee, leveraging the ideas of our bright, talented team members. By engaging them directly, we create a culture of collaboration and forward-thinking solutions. We’ve always taken a steady, deliberate approach to investing in our future. Our focus is on making thoughtful, strategic decisions that allow us to remain strong, adaptable, and positioned for long-term success while balancing day-to-day operations.

This profile is part of our Power 100 list for 2025. Information used in this profile was sourced from the honoree. View the full list at rbj.net.