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Rochester-based food startup wins $20K grant from Pepsi to drive growth
Rochester-based food startup wins $20K grant from Pepsi to drive growth
Listen to this articlePepsiCo Inc. named eight finalists – including Rochester-based JaziLupini – to participate in the second year of the Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition.
The finalists will receive $20,000 to develop business solutions and join a five-month mentorship program with an opportunity to win an additional $100,000.
This edition of Greenhouse Accelerator focuses on elevating high-potential consumer packaged food and beverage brands and products inspired by Hispanic flavors and culture that are better for people and the planet.
The eight finalists were assessed for their potential to introduce innovative products to the food and beverage industry, scalability and demonstrated commitment to quality, sustainability and community engagement. The emerging businesses chosen to participate in this year’s cohort are from across the country.
Rochester-based JaziLupini provides plant-based, gluten-free pasta, dedicated to satisfying cravings with its low-carb, protein-rich formula. Crafted from premium organic ingredients and inspired by the flavors and culinary techniques of Latin American cuisine, it’s free from eggs, dairy, nuts, gluten and soy, and packed with functional nutrients for a nourishing meal option.
“We have such an exciting cohort of finalists this year representing a diverse range of food, flavors and cultures,” said Antonio Escalona, senior vice president of Emerging Business for PepsiCo Foods North America. “With access to quality mentorship, resources and a platform designed for growth, this program not only supports the expansion of these innovative ventures but also brings forth products that meet consumers’ evolving tastes for unique and dynamic offerings, driving forward both their success and industry innovation as a whole.”
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