UR Medicine Center for Orthopaedics opens as part of Marketplace Mall redevelopment

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The $227 million UR Medicine Center for Orthopaedics and Physical Performance at The Marketplace Mall opened for outpatient care this week.

Not only is it the first-of-its kind facility in the region, but it is also serving as a catalyst for growth at the Henrietta site.

The orthopaedic center is one of the largest and most comprehensive ambulatory orthopaedics campuses in the United States and the largest offsite construction project in University of Rochester history.

UR Medicine Department of Orthopaedics’ Chair Paul T. Rubery, MD, said the facility — which was nine years in the making — represents the university’s commitment to the region to “maintaining a life of painless motion.”

The center is focused on several key areas: patient experience, patient safety, efficiency and cost, Rubery said.

The university converted vacant retail space (the former Sears anchor location at The Marketplace Mall) and expanded it to create the center.

Mike Linehan, leasing representative from Wilmorite Management Group, said the medical facility is a central part of a 12-to-36-month redevelopment plan at the site that places an emphasis on the entertainment, food, light retail and service sectors.

Linehan said Wilmorite’s focus for the property is mixed use, serving those who are using the UR facility, including people from outside of the area.

Plans for the site include a hotel and food hall with a bar.

The site is already seeing activity, he noted.

The Floor & Décor store — which opened in August — is getting a lot of foot traffic, and a senior housing project is expected to open on the property in July.

Linehan said the redevelopment project is multi-layered and unique in the redevelopment plan for a mature property.

He plans to update retailers on the site’s progress at an upcoming trade show in New York City and said the property has already received interest, driven by the UR facility onsite.

The orthopaedic center, first announced in November 2019, combines ambulatory surgery and other essential orthopedic services in one easily accessible location to meet the growing demand for musculoskeletal care.

The 330,000-square-foot center combines clinical care, research, education and community wellness under one roof, creating what UR officials call an orthopedics center unlike any other in the Northeast.

Among the services and technologies there are:

• The UR Medicine Motion Labs, which provides detailed, data-driven analysis of human motion, using advanced technologies to visually capture and measure the unique way each patient moves. The findings help surgeons and caregivers create individual care plans for each person, and
• Fitness Science, which integrates physical performance training, nutrition and mental skills coaching to maximize physical performance in people of all ages and help reduce preventable injury.

The offerings that are available at the center are the result of a multi-year university-led analysis that looked at the current need for services, as well as upcoming needs and trends.

The center offers expanded treatment options for patients for diagnosis and treatment of a bone, muscle, spine or joint condition. It houses medical imaging, clinic exam rooms, physical therapy, sports medicine facilities, athletic training, injury prevention programs and nutrition/mind-body wellness services.

The Orthopaedics & Physical Performance Center expands UR Medicine’s capacity to care for patients of all ages, its leaders said.

Since the ambulatory surgery center opened there in January, teams have already performed 3,800 surgeries, 6,500 procedures and 3,500 osteoporosis treatments.

UR Medicine Imaging, also on the campus, has provided over 10,000 MRIs and CTs.

The four-story patient care tower replaces the department’s busiest outpatient clinic at Clinton Crossings. The new site more than doubles the number of clinic rooms, improving patient access to care.

The move from Clinton Crossings has begun. The tower’s second floor opened Nov. 27, another opens Dec. 11, and the remainder will open Dec. 18.

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