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Philip L. Pecora

President and CEO, Genesee Regional Bank

Years in current role: 18

What has been your organization’s biggest success over the past year?

GRB continued to perform very well across all three of our primary business lines: commercial, residential mortgage, and retail banking. Four years ago, we set an aspirational five-year target of producing $200 million in residential mortgage volume (annually) and reaching $1 billion in total assets. I am very proud of the fact that we achieved $450 million in annual mortgage originations and $1 billion in assets a year ahead of schedule.

What advice would you give somebody just starting out in your industry?

Banking is a relationship-driven business, not only in terms of how we deal with our customers but also internally among our fellow employees as we collaborate to deliver the customer experience. While we have all grown accustomed to email, phone, chat, and video conferencing as a means of efficient and convenient communication, we also recognize that the time we spend with each other in person is as valuable as ever. My advice to anyone starting their career is to be present and embrace every opportunity to build relationships, share ideas, and learn from those around you!

What are your favorite things about Rochester?

While we face some challenges, Rochester and New York State enjoy some of the most beautiful landscapes in the country. I embrace all four seasons that we enjoy in Rochester and the welcoming, close-knit, and engaging spirit that is pervasive in our community.

This profile is part of Rochester Business Journal's Power 30 Banking & Finance list for 2022. Information used in this profile was sourced from the honoree. View the full list at


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