Please ensure Javascript is enabled for purposes of website accessibility
Home / Columns and Features / Strong culture is the foundation of a successful rebrand (access required)

Strong culture is the foundation of a successful rebrand (access required)

When I was growing up, my mother often reminded me that “you can’t judge a book by its cover” and “beauty is only skin deep.” Those were important lessons for an image-conscious teenager. But I don’t think the lessons apply to companies and brands. Because in business, our outward brand image is an accurate representation of our character. Or ...
x

Check Also

Wine barrels at Heron Hill winery in Hammondsport, where grapes go to become world-class wines. attribution: Photo courtesy of Heron Hill.

Heron Hill to toast 50 years of growing grapes at Ingle Vineyard (access required)

They essentially knew nothing about farming, let alone the particulars of growing grapes in a northeastern climate or the intricacies ...

Best Places to Work For DEI honorees announced (access required)

The Rochester Business Journal has announced the honorees for the inaugural Best Places to Work For DEI awards. This regional ...

With U.S. markets down big, it might be time to think small (access required)

U.S. financial markets continued to be under pressure this month, with the S&P 500 Index (a proxy for large U.S. ...

Bivona Child Advocacy Center has named Daniele Lyman-Torres as its new CEO.

Bivona announces new CEO (access required)

Bivona Child Advocacy Center has named Daniele Lyman-Torres as its new CEO.  Lyman-Torres is responsible for overseeing the administration, programs, finances ...