Please ensure Javascript is enabled for purposes of website accessibility
Home / Columns and Features / Strong culture is the foundation of a successful rebrand (access required)

Strong culture is the foundation of a successful rebrand (access required)

When I was growing up, my mother often reminded me that “you can’t judge a book by its cover” and “beauty is only skin deep.” Those were important lessons for an image-conscious teenager. But I don’t think the lessons apply to companies and brands. Because in business, our outward brand image is an accurate representation of our character. Or ...
x

Check Also

Embrace Your Sisters aims to fill financial gaps for those with breast cancer (access required)

When Chrisann Philipson was diagnosed with breast cancer she was fortunate that she had health insurance to rely on. But she learned quickly that health insurance only goes so far; she was forced to choose a la carte the treatment options she wanted. 

Liberty Pumps breaks ground on Bergen expansion (access required)

When I was growing up, my mother often reminded me that “you can’t judge a book by its cover” and “beauty is ...