Blink Fitness opened its first Rochester-area location Monday, with a new gym at 2833 W. Ridge Road in Greece.
The company has 140 locations in 10 states, with most of its New York gyms in the greater New York City area. The Greece center is just the third in Upstate New York, with two others in the Syracuse area.
Multiple franchise owner Dean Panos is operating the Syracuse stores as well as the Rochester-area store.

“We’re ready to change the way folks in Rochester view exercise,” Panos said. “The Rochester gym will be a healthy neighborhood spot where community members will leave happier than they came in. Blink’s professionally trained staff, uplifting colors, sleek design and clean facility paired with our Mood Above Muscle philosophy set us apart from other gyms.”
Memberships cost as little as $15 per month, though a grand-opening special is available for $10 a month.
Blink emphasizes mood elevation – décor and lighting are specifically designed for that – rather than attaining a specific body appearance in its publicity materials. Its web site features a diverse range of people exercising, including different body types, ages and races.
As part of its opening events, Blink is donating $10,000 worth of memberships to the Rochester/Finger Lakes chapter of the Alzheimer’s Association, and running a sweepstakes for a free annual membership.
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