Please ensure Javascript is enabled for purposes of website accessibility

Truth Collective

Myers Creative Imaging won Best of Show in the American Advertising Federation Greater Rochester awards for work on the Jewish Home's Come Be You campaign. (Image provided by AAF Greater Rochester)
Feb 27, 2026

Myers Creative Imaging wins best of show at Rochester AAF awards

Myers Creative Imaging earned Best of Show at the American Advertising Federation Greater Rochester awards for the Come Be You campaign.

One of many memes that sprung up in the wake of Rochester's cougar sighting. (Screenshot from The Record Archive's home page used with permission from The Record Archive)
Jul 16, 2025

Brands use big cat on the loose to enhance connectivity with culture

An apparent cougar spotted in Rochester inspired viral memes and marketing buzz, showing how brands can quickly leverage real-time trends.