Businesses offered marketing strategy help in Roberts’ institute workshop

The Business Solutions Institute at Roberts Wesleyan College will present a day-long workshop for businesses to learn about developing their own strategic marketing plans for engaging new customers and growing profits.

The “Maximizing Your Marketing Plan: Boost Your Brand” workshop is designed for business owners and marketers and takes place Jan. 9 in the Shewan Recital Hall in the North Chili campus’ Cultural Life Center. The event runs from 9 a.m. to 3:30 p.m. Registration and additional information is available online at

“Every organization needs strong marketers who can deliver clear value propositions while also identifying the critical benchmarks and milestones that will help guide businesses down the most efficient path possible,” said Dr. Steven Bovee, executive director of community engagement at Roberts Wesleyan College. “We’re excited to work with local businesses and marketing professionals in the Greater Rochester community to provide tangible lessons, tools and resources that will streamline their marketing efforts.”

The workshop will include presentations by Roberts faculty and local experts, including:

  • Jon Alhart, managing partner of digital services at Dixon Schwabl
  • Kim Allen, managing partner of communications at Dixon Schwabl.
  • Laura L. Falco, professor of Marketing at Roberts Wesleyan College
  • Natalie Anderson, executive director of central development at Rochester Institute of Technology.

Participants will take away a workbook and custom value proposition about their businesses, and will receive a certificate for completing the program.

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