Kate Torok is the director of marketing and communications at St. John Fisher College, where she has worked since 2010. Torok serves as the principal brand ambassador for Fisher, leading the team who develops integrated communications strategies and tactics, the College’s website and social media platforms, brand awareness and admissions marketing and advertising campaigns; as well as oversees alumni outreach, development support; and creating publications and periodicals, among other projects.
Before being promoted to the director position, she served as the College’s assistant director of marketing and communications and senior communications specialist, where she developed several College publications and handled day-to-day media relations efforts.
Prior to Fisher, she was an account manager at a public relations and advertising agency in Buffalo, where she worked for eight years. In her role, she served clients including Dunkin’ Donuts, Buffalo Niagara Convention and Visitors Bureau, New York State Podiatric Medical Association, Buffalo Home and Garden Show, and the Seneca Niagara Casino, among others.
In the community, Torok is a member of the Rochester Chapter of the Public Relations Society of America. She is a passionate advocate for organizations that support children and young adults facing cancer, and is a board member of 13thirty Cancer Connect, and longtime volunteer and former employee of Camp Good Days and Special Times. She also serves on the Parent Teacher Association at Cobbles Elementary School in Penfield, working on several committees.
A native of Syracuse, Torok graduated from St. Bonaventure University’s Russell Jandoli School of Journalism and Mass Communication, where she received her Bachelor of Arts degree. Torok maintains her own blog, More Than a Mom.
She resides in Penfield with her husband, Tibor, and children, Grace, 10, and Paige, 7.