ROCHESTER, N.Y. June 2, 2026 – Prentice Wealth Management (PWM) is honored to be recognized on USA TODAY’s Best Financial Advisory Firms 2026 list, which evaluates firms based on both reputation and business momentum. In today’s complex and rapidly evolving financial landscape, advisory firms play a vital role in helping individuals, families and institutions pursue their long-term goals. Presented by USA TODAY and Statista Inc., this ranking highlights trusted, high-performing financial advisors nationwide and ranks top registered investment advisory (RIA) firms in the United States using two measures:
• Recommendations from advisors, clients, and industry experts based on an independent survey of more than 30,000 people.
• Assets under management (AUM) growth based on 12-months and 5-years using public data.
As market volatility persists and the number of firms continues to grow, identifying partners with consistent performance while fostering trusted relationships has become increasingly challenging. This distinction reflects the confidence expressed by PWM’s clients and associates, as well as the firm’s sustained growth. PWM ranked among the top 15 firms nationally within its AUM category, placed in the top 10 across New York State, and first in the Rochester area. The firm remains steadfast in their commitment to clients’ strong financial outcomes and is deeply grateful for their continued partnership and advocacy, which are the foundation of their mutual success.
Announce your new product launches or updates, company milestones, partnerships & collaborations, industry awards and recognition, events and conferences, corporate social responsibility initiatives, or business updates to our influential audience. Your announcement will be showcased in print and online, as well as in search, so our community stays informed.