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ROC the Day raises nearly $1M for local nonprofits
ROC the Day raises nearly $1M for local nonprofits
Nearly $1 million was raised during this year’s ROC the Day, the region’s annual 24-hour online giving celebration powered by United Way of Greater Rochester and the Finger Lakes.
The 15th annual event generated $938,138 for 500 nonprofit organizations across the region.
“Giving on ROC the Day is easy — but the impact lasts all year,” said Erin Bombard, senior director of marketing and communications for the United Way of Greater Rochester and the Finger Lakes. “It’s amazing what this community can do in just one day.”
Since its inception in 2011, ROC the Day has raised more than $13 million for local nonprofits.
The 2025 event comes at a challenging time for the nonprofit sector, which continues to face funding uncertainties and growing demand for services. In response, United Way has reshaped its grants strategy to strengthen nonprofit capacity and deliver resources more quickly. The organization is also calling on local business leaders to engage in supporting the cause.
“Strengthening nonprofits is not charity. It is strategy. It is economic stewardship,” Jaime Saunders, president and CEO of United Way of Greater Rochester and the Finger Lakes, wrote in a recent Rochester Business Journal guest column. “And it is one of the most important investments we can make to build a more resilient, equitable and prosperous region for all.”
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