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Five Star Bank partners with URMC to expand health care access in upstate NY
Five Star Bank partners with URMC to expand health care access in upstate NY
Five Star Bank and the University of Rochester Medical Center announced a partnership intended to expand health care access in rural communities in upstate New York.
Through the initiative, select Five Star Bank branch locations in Steuben and Seneca counties are installing Higi health stations that allow users to measure and track key health indicators, including blood pressure and weight.
As part of the pilot program, the stations will facilitate live, on-demand telehealth appointments with URMC providers in the near future.
Branches selected for the initiative are in communities with few locally based health care providers, and where many residents lack ready access to the internet at home.
Officials of both institutions said they believed this is the first time a health system has partnered with a financial institution to provide access to care via telemedicine-equipped health stations.
“With a more than 200-year history serving rural communities throughout Upstate New York, we have a deep understanding of the challenges they face, and we understand the link between financial and physical well-being,” said Martin Birmingham, Five Star Bank president and CEO. “The opportunity to better our communities in such a unique way was something that we could not pass up.”
Added Michael Hasselberg, URMC chief digital health officer, “Our goal is to provide patients across Upstate New York access to care as close to home as possible, and we increasingly are applying telemedicine technology to achieve that goal.”
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