New app links George Eastman House and Strong Museum of Play to international audience

Andrea Deckert//May 15, 2023//

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The Geroge Eastman Museum (pictured here) and The Strong National Museum of Play have joined Bloomberg Connects, a free arts and culture app. (Submitted photo)

The George Eastman Museum and The Strong National Museum of Play have joined Bloomberg Connects, a free arts and culture app created by Bloomberg Philanthropies with a national and international audience.

The George Eastman Museum’s app, which launched at the end of April, includes an extensive library of historic videos from its own moving image collection as well as videos on the history of photography and exhibition processes. The Strong’s app, which launched this week, includes exhibit overviews, a gallery map, social stories, a 12 Must-See Artifact audio tour and an America at Play audio tour.

The cultural institutions are the first two in Western New York to work with Bloomberg Connects, which includes content from many of the most prestigious museums, botanical gardens, performance venues and libraries in the nation, including some New York City landmarks such as the Guggenheim, the Metropolitan Museum of Art and Museum of Modern Art.

“Bloomberg Connects enriches both the onsite and offsite experience for our guests by providing access to unique content and essential information,” said Sara Poe, vice president for marketing at The Strong.

Offsite, Bloomberg Connects allows users to explore institutions from anywhere providing access to collections, curators, artists and artwork. Onsite, the free app turns a user’s mobile phone into a touchless experience and a centralized place for essential information and often a behind-the-scenes exclusive look at the museum.

“In joining the Bloomberg Connects family, the George Eastman Museum and The Strong’s digital guides are now accessible to the visitors of more than 150 other museums across the country, highlighting the rich cultural offerings in Rochester to a much broader audience,” says Eliza Kozlowski, senior director of marketing and engagement at George Eastman Museum.

The Bloomberg Connects app can be downloaded for free through Google Play or the App Store.

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