Wegmans’ initiative will enhance communication with Deaf, visually impaired customers

Kevin Oklobzija//March 17, 2023//

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Store enhancements, such as the inductive hearing loop at designated checkout aisles, will enable Wegmans Food Markets to better serve deaf and visually impaired customers. (Photo provided by Wegmans)

Wegmans Food Markets has introduced enhanced in-store pharmacy auxiliary aids and accessibility options for customers with sensory disabilities, including persons who are Deaf or hard of hearing and/or those with visual impairments.

Aid and accessibility options include:

» Video remote interpretation services in American Sign Language;

» Video Relay Service for the pharmacy to make and receive calls with customers using a customer’s video phone;

» Inductive hearing loops at one release-to-patient register/pharmacy payment checkout and one counseling area in each in-store pharmacy;

» Large print prescription labels and counseling documentation;

» Telephone Relay Service (TRS) and TTY technology;

» Aira.io app service providing live, real-time visual information and descriptions by professional assistants for blind or low-vision individuals;

Wegmans also has introduced a pilot program at five in-store pharmacies — including the East Avenue location in Rochester — offering ScripTalk audible prescription bottle/container identification labels.

“At Wegmans, we are committed to providing incredible customer service to all our shoppers,” Linda Lovejoy, community relations manager for Wegmans, said in a news release. “Implementation of these in- store pharmacy auxiliary aids and accessibility options for customers with sensory disabilities helps us deliver on this commitment, giving our Deaf, hard-of-hearing, blind and low-vision customers industry-leading, enhanced access to effective communication at our in-store pharmacy locations.”

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