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Vacations on the lake are his specialty (access required)

Growing up in Rochester, Brian Zerges saw firsthand the benefits of owning lakefront property. His parents bought two cottages on Keuka Lake near Branchport. The family vacationed in one and rented out the other to pay for them, he said. Today Zerges is making someone else's vacation his vocation. As the owner and CEO of Finger Lakes ...

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