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Greece Chuck E. Cheese shows off rebranding
Greece Chuck E. Cheese shows off rebranding
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Chuck E. Cheese is getting a facelift.
The company has started renovation of its more than 500 restaurants, and the Greece store at 3130 West Ridge Road is among the first dozen to receive a makeover.
Corporate officials visited the Greece location Wednesday for the big reveal, or grand opening, involving cake and coupons for free visits to the entertainment venue.
“This is our first wave of the kind of rebrand,” said Micah Hardt, regional training manager at CEC Entertainment. Hardt said the Greece store didn’t close during the renovation, which was accomplished by bringing in crews to work at night so birthdays and other celebrations could continue to take place.
The restaurant now has an interactive dance floor with what looks like an explosion of lights triggered by dancing feet, new warm colors and more comfortable seating for adults accompanying child guests. Hardt said guest Wi-Fi and more outlets are now available so parents can use their devices more.
Twenty more games were added that may get adults out of their seats, too, he suggested.
“Everyone’s got to get their Skeeball game on when they come to Chuck E. Cheese,” Hardt said.
The rebranding includes selling admission in blocks of time with unlimited use of the games, rather than selling game tokens.
Renovations will continue in a scattered pattern all over the country; Hardt did not have a schedule for when the Henrietta restaurant and two others in Western New York will be renovated.
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