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Fee Brothers' revamped labeling for their line of bitters. (Photo provided by Agency 29)
Feb 4, 2026

Why rebrands fail — and succeed — in Rochester and beyond

From Cracker Barrel’s logo backlash to Rochester rebrands, experts explain why brand and logo makeovers spark emotion and how companies can get them right.

Focus on food and ag triggered rapid growth for Agency 29
Jan 15, 2026

Focus on food and ag triggered rapid growth for Agency 29

Agency 29 has nearly tripled revenue by specializing in food, beverage and agriculture marketing, positioning itself as an industry expert.

Mark J. Hickey has been named chief operating officer at Agency 29. (Photo provided by Agency 29)
Apr 7, 2025

Rochester-based Agency 29 hires chief operating officer

Agency 29, a Rochester-based firm focused on providing strategy, branding and marketing services, has hired a new chief operating officer.


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