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Health Care

Rochester Business Journal Webinar Series

Health care has been of even more vital importance than normal over the past two years. Local experts will provide a look at key issues in healthy workplace policies, vaccine mandates, health care disparities, mental health and more.



Roy Breitenbach
Samantha S. Colson
Wade Norwood
Dr. Marielena Velez de Brown
Roy W. Breitenbach
Harris Beach
Samantha S. Colson
NAMI Rochester
Wade S. Norwood
Common Ground Health
Dr. Marielena Velez de Brown
Monroe County Department of Public Health

Sponsored by:

Roy W. Breitenbach:
Roy W. Breitenbach is a skilled trial lawyer with extensive experience in the areas of health care and commercial litigation. He helps health care providers and related health care entities resolve complex business disputes, regulatory matters, employment-related litigation and patient access matters, successfully and efficiently.

A significant aspect of Roy’s health care practice involves resolving disputes with managed care companies and other third-party payers. In addition to working with health care providers, Roy counsels employers across multiple industries on a variety of labor and employment issues and disputes, including “business divorces” and unfair competition issues.

Samantha S. Colson:

Samantha S. Colson is an emerging leader and mental health champion. She is an advocate for ending stigma around mental illness, substance use and suicide. Samantha believes that having an understanding of mental health early in life is key to preventing and treating mental health problems as they develop.

Samantha has an ardency for learning with a focus on K-12 education. She serves on the Board of Trustees at Exploration Elementary Charter School for Science and Technology as the Academic Committee Chair and is the Program Committee Chair for the Horizons at Harley Advisory Board. Samantha is the Region Leader for the Suicide Prevention Center of New York and a Master Trainer for Suicide Safety in Schools. She is a content contributor and Master Trainer for Building the Response to Traumatic Death and Suicide: A School Crisis Team Curriculum Training.

During her professional journey, she has focused on promoting positive mental health and wellbeing across the lifespan. Samantha holds both a Master’s in Social Work and Strategic Leadership from Roberts Wesleyan College. She is currently the Director of Training and Programs at NAMI Rochester and an Infant and Early Childhood Mental Health Trainer and Consultant for SPCC’s Mary Ellen Institute.

Wade S. Norwood:

Rochester native Wade Norwood has held leadership positions in the community for more than three decades, including roles in public service, education and health care. In management at Common Ground Health since 2006, Norwood has been central to the nonprofit’s strategic planning process, pushing the organization to become a more effective change agent for all Finger Lakes region residents, especially those most at risk. He also spearheaded the organization’s efforts to engage underserved populations in health improvement, championing the creation of the African American Health Coalition, the Latino Health Coalition and the Partnership for Access to Healthcare, and providing ongoing support for these and other engagement initiatives.

His leadership roles at the state and local level include co-chairing the New York State Health Department’s workgroup on health care workforce and co-chairing with Congressman Joseph Morelle the region’s Systems Integration initiative, a cross-sector effort to integrate services and data for families affected by poverty. As a member of the Finger Lakes Regional Economic Development Commission, Norwood helps to guide funding for economic-development, job-development and anti-poverty efforts across the region.

From 1990 to 2005, Norwood served as a Rochester City Council member and chair of the council’s Committee on Housing and Community Development. During his tenure, he proposed and developed several new programs in housing, neighborhood development and police oversight.

Currently, Norwood serves on the board of the national Network for Regional Healthcare Improvement, which works to transform healthcare delivery, payment and information systems. Since 2009, he has served as an at-large member of the New York State Board of Regents. Responsible for the general supervision of all educational activities within the state, the Regents preside over the University and the New York State Education Department.

A leader in Rochester’s faith community, Norwood is also president and senior pastor at the Holy Jerusalem Spiritual Church.

Wade Norwood is a graduate of the University of Rochester, where he received his bachelor’s degree in political science. He and his wife, Lisa Hardy Norwood, reside in Rochester’s 19th Ward neighborhood. They have two adult children.