Rochester Regional Health opens new medical campus in Geneseo

Rochester Regional Health on Oct. 4 opened a new medical campus in Geneseo. (provided)

A long-awaited Rochester Regional Health medical campus has opened in Geneseo. The new campus is billed as a one-stop facility that offers nearly one dozen new and existing specialty services.

“We’re proud to play a larger role in serving Geneseo and the surrounding communities, creating a more convenient pathway for residents in the Southern Tier to access medical care all under one roof,” said RRH President and CEO Eric Bieber M.D. “By integrating primary and specialty practices in one location, patients will receive purpose-built health care where and when they need it.”

Effective Oct. 4, the facility will offer endocrinology, general surgery, radiology, neurosurgery, pain management, orthopedics and vascular surgery. Officials noted that the outpatient setting is where RRH’s patients receive the majority of their health care services, and previously, many rural patients faced long drives to find care.

The facility will offer endocrinology, general surgery, radiology, neurosurgery, pain management, orthopedics and vascular surgery. (provided)

In addition to the new specialty services, patients can visit the facility for primary care, cardiology, dermatology and lab work.

“What this means to patients is easy, local access to both high-quality primary care and top specialists. It’s our one-stop answer to bringing the best of care close to home for all of our patients,” said Bridgette Wiefling, executive vice president and chief physician enterprise officer of Rochester Regional Health.

The new medical campus is located at 4302 Gateway Drive in Geneseo.

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URMC proposes $240 million bone center at Marketplace Mall

University of Rochester Medical Center is developing plans to build a $240 million bone and joint center in the former Sears store at Marketplace Mall.

Mall owner Wilmorite and university officials plan to share their plans with the Henrietta Town Board Nov. 25 as they seek the first approvals necessary for building the orthopedic center.

Preliminary rendering of UR's proposed orthopedic center to be built at Markeplace Mall. Image supplied.
Preliminary rendering of UR’s proposed orthopedic center to be built at Marketplace Mall. (Image supplied)

The UR Medicine Orthopaedics & Physical Performance Center is planned to be 330,000 square feet, making it the biggest off-campus building project in UR’s history.

Wilmorite and UR officials said they’ve signed an agreement for the university to purchase the vacant Sears and surrounding property to build the center. The deal still needs to be approved by the UR board of trustees and the New York State Department of Health, but $11 million has been committed for project design. If the various approvals are granted, the project should be completed by 2023.

“The University of Rochester is proud to be the leading healthcare provider across much of upstate New York and the Southern Tier,” said UR President Sarah C. Mangelsdorf. “We are delighted to be expanding our services with the creation of this innovative new orthopedic facility.”

Mark Taubman M.D. and CEO of URMC, said the center will meet growing demand for orthopedic surgery and outpatient visits, as well as increase the range of services available. “We’ve seen a 25 percent increase in orthopedic surgery cases over the past seven years, and a 60 percent increase in ambulatory visits in the same period of time,” Taubman said.

In addition, added Paul T. Rubery M.D., head of UR’s Department of Orthopaedics, demographic changes are suggesting a rising need for services, as the population of 50 million Americans older than 65 is expected to double by 2060.

The center would include wellness services designed to prevent the need for surgery in some cases; sports medicine services, imaging and outpatient surgery. It would be nearly three times the size of an ambulatory orthopedic center UR built at Clinton Crossings 19 years ago.

As shopping malls have been suffering a decline in shoppers due to a migration to online shopping in recent years, Wilmorite has been changing Marketplace Mall’s mix to include entertainment businesses.

“This will truly be a ‘transformative’ development for The Marketplace Mall, reinventing the property for mixed-use, and providing retail, entertainment and services all under one roof,” said Paul Wilmot, president of Wilmorite. “Mixed-use is the wave of the future for many enclosed shopping centers and we are pleased to be able to bring this to The Marketplace Mall so quickly after the exiting of a department store.”

He continued, “We see the University of Rochester project as an opportunity to attract exciting new tenants. The Marketplace Mall currently has nearly 100 tenants and will remain open throughout the process. We hope the community continues to support our retailers and restaurants as we work to transform The Marketplace Mall.”

UR officials said they plan to raise the money to build the center through existing university funds, borrowing and philanthropy.

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