The Salvation Army of Greater Rochester will kick off its 2021 Red Kettle Campaign and announce this year’s fundraising goal on Thursday in the center court at Marketplace Mall.
This year’s honorary Red Kettle Campaign chairperson also will also be announced at the event. Organizers will put out a call for bell ringers, new donations and give details about the onset of a new, county-wide contest, “The Battle of the Bells.”
The Red Kettle Campaign is a holiday tradition for many local groups and individuals who want to help impact the Salvation Army’s ability to serve others. Donations to the Red Kettle Campaign provide services to men, women and children in the community as well as provide meals, shelter and other necessities to people in need throughout the year.
The Salvation Army is an evangelical part of the universal Christian church. The nonprofit organization has been in Rochester since 1884, and last year, more than 26,000 bags of groceries and some 30,000 nights of lodging were provided for those in the most need locally.
The Nov. 11 event will take place at 10 a.m. and be attended by Major Douglas Burr, Salvation Army Finger Lakes Ministry Coordinator; Monroe County Executive Adam Bello; and the Red Kettle Campaign Chairperson 2021.
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