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Salvation Army’s Red Kettle campaign kicks off Thursday

The Salvation Army of Greater Rochester will kick off its 2021 Red Kettle Campaign and announce this year’s fundraising goal on Thursday in the center court at Marketplace Mall.

This year’s honorary Red Kettle Campaign chairperson also will also be announced at the event. Organizers will put out a call for bell ringers, new donations and give details about the onset of a new, county-wide contest, “The Battle of the Bells.”

The Red Kettle Campaign is a holiday tradition for many local groups and individuals who want to help impact the Salvation Army’s ability to serve others. Donations to the Red Kettle Campaign provide services to men, women and children in the community as well as provide meals, shelter and other necessities to people in need throughout the year.

The Salvation Army is an evangelical part of the universal Christian church. The nonprofit organization has been in Rochester since 1884, and last year, more than 26,000 bags of groceries and some 30,000 nights of lodging were provided for those in the most need locally.

The Nov. 11 event will take place at 10 a.m. and be attended by Major Douglas Burr, Salvation Army Finger Lakes Ministry Coordinator; Monroe County Executive Adam Bello; and the Red Kettle Campaign Chairperson 2021.

[email protected] / 585-653-4021
Follow Velvet Spicer on Twitter: @Velvet_Spicer

Salvation Army, Red Wings team for Red Kettle kickoff

The Salvation Army of Greater Rochester has teamed with the Rochester Red Wings on its annual Red Kettle Campaign.

With less than 100 days until Christmas, the Salvation Army’s Red Kettle Campaign is set to begin collecting monetary donations and names of voluntary bell ringers. The Rochester Red Wings will contribute to the cause by hosting Red Wing Red Kettle night at its Sept. 30 home game. When the gates open for the game next week, the iconic Salvation Army bells will ring.

Monetary donations and volunteer actions make up two major parts of the Salvation Army’s annual campaign. Each year, the organization works from early fall through the holiday season to recruit volunteers, collect donations and educate others on how it provides shelter, food, educational resources and life-enhancing support to those in need in the community.

“Baseball is one of our country’s greatest sports, but it’s experiences like this that allow the public to witness a different kind of teamwork. At this game, we will build on each other’s passion for our community. Working together makes both of our local organizations stronger,” said Major Debbie Burr, director of county operations for the Salvation Army of Greater Rochester. “It’s a win-win-win when our MiLB team helps us bring awareness to get others involved. The Rochester Red Wing fans can enjoy one of the last games of the season while giving back to their neighbors in need.”

The Sept. 30 collaboration is the first effort between the Salvation Army and the Red Wings through a game-day event.

“We look forward to partnering with the Salvation Army and all their supporters on Thursday, Sept. 30, at our 6:05 game,” said Red Wings General Manager Dan Mason. “We can’t wait to educate our fans about the great work of the Salvation Army and the goods and services they provide for the less fortunate in our community. Together we can encourage our fans to help provide support to the Salvation Army however they feel appropriate, either as volunteers or donors.”

Since the start of the pandemic, the Salvation Army has provided more than 4,500 meal bags and served more than 10,000 individuals with clothing, meal vouchers, essential supplies and emergency housing, officials said. Services include homeless shelters, day camps, after-school programs and extracurricular activities to help kids and families succeed.

Tickets for the Sept. 30 game can be purchased at

[email protected] / 585-653-4021
Follow Velvet Spicer on Twitter: @Velvet_Spicer