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RoCo to exhibit ad industry’s ‘On the Side’ artwork

raf-on-the-side-header18_3kRochester Contemporary Art Center and the Rochester Advertising Federation have partnered for the fourth annual On the Side exhibition.

The show will feature rarely seen personal works by some of Rochester’s most well-known graphic artists, photographers and designers. Unique to RoCo’s programming, the three-week long exhibition offers a fresh collaborative exhibition format.

The title of the exhibition stems from the personal work that many members of the local advertising community complete outside their traditional working hours. Current members of the Rochester Advertising Federation can submit work for display through Aug. 17.

Since its 2015 debut, On the Side has grown into a signature event and exhibit for the two organizations. More than 30 artists had work displayed during last year’s exhibition, and organizers expect more artists and advertising professionals this year.

“In a few short years, On the Side has become a new tradition for the Rochester art community,” said RoCo Executive Director and Curator Bleu Cease. “On the Side gives many members of the creative community an opportunity to exhibit a different side of their creative output, and it also gives the public a chance to experience the personal artwork made by some of the region’s most talented advertising and marketing professionals.”

The On the Side exhibition will be on display at RoCo from Sept. 6 through Sept. 22.

“The exhilaration of having my personal work hang in the RoCo/RAF On the Side show is just the kind of jolt every commercial artist needs to remind them that beneath all of the layers of professionalism, customer service, deadlines and revisions lies the raw creative passion that led them to the field in the first place,” said Kurt Brownell, owner of Kurt Brownell Photography.

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