Nonprofits can now apply for Matchstick Prize  

Causewave Community Partners is joining forces with The Credit Union Collective – The Summit, Pittsford and Reliant Credit Unions – and News 8 WROC TV to award an outstanding small local nonprofit organization with the Matchstick Prize for the seventh year.  

Nominations are now being accepted through 5 p.m. on Friday, Oct. 28. 

A panel of community judges will review the nominations of small nonprofits in the Greater Rochester area that have demonstrated meaningful impact.  

Five finalists will be selected, and one organization will receive a cash prize of $5,000 (funded by The Credit Union Collective), along with a media grant valued at $20,000 courtesy of News 8 WROC TV.  

In addition to an overall winner, the judges will select four finalists that will each receive a video, produced by sponsor News 8 WROC TV. 

Finalists will be notified in mid-December and the winner will be announced in mid-January. 

Causewave established the award in 2015 to recognize the impact the nonprofit sector creates in Greater Rochester.  

To qualify, applicants must be a nonprofit with a yearly budget of under $1 million and demonstrate meaningful and measurable change in our community. 

“Small nonprofits are important in the lives of so many in our community,” said Todd Butler, Causewave president and CEO. “These organizations have done extraordinary work during the pandemic, and they are stepping up as we emerge into a new normal.” 

Previous winners of the Matchstick Prize include Rochester Accessible Adventures, The Coffee Connection, NAMI Rochester, R Community Bikes, C.U.R.E. Childhood Cancer and Teen Empowerment. 

Go to to access the nomination form. 

There is also information on a free, online workshop online workshop for nonprofits interested in learning more about the Matchstick Prize application process.  

[email protected] / (585) 653-4021