Google Analytics is a free service that allows marketers and website owners to track users’ behavior on their websites. It can tell the story that is so critical to understanding how to improve the performance of a site—specifically, who is ...

Tagged with: Digital Marketing Karl Heberger

We’ve all heard the saying, “jack of all trades, master of none.” This might be used to describe your neighborhood handyman who is often helping people out with various home improvement projects. When you have a serious home renovation, however, ...

Tagged with: Digital Marketing Karl Heberger

In recent years, the largest digital advertising companies have made a push to attract more small businesses. If you’re a business owner, you’ve probably received postcards in the mail with a $25 credit for Google advertising or been advised to ...

Tagged with: Digital Marketing Karl Heberger

We live in a world that is overcrowded and frankly cluttered with advertising and marketing messages. Yankelovich, a market research firm, has estimated that a person living in a modern U.S. city is exposed to over 5,000 advertising messages per ...

Tagged with: Digital Marketing Karl Heberger

Since its inception, digital advertising has been graded and evaluated by a metric known as click-through rate (CTR). This metric is calculated by the number of times your ad is clicked divided by the number of times your ad is ...

Tagged with: Digital Marketing Karl Heberger

It’s that time of year. The time when columnists decide they should predict the future. They write a list of things that will happen in the next year with very little evidence or rationale. In the title of the column ...

Tagged with: Digital Marketing Karl Heberger

Procter and Gamble, a company whose brands include Crest, Tide, Pampers and more, has long been the largest advertiser in the world. According to Kantar Media, they spend about $10 billion on U.S. advertising each year. Needless to say, when ...

Tagged with: Digital Marketing Karl Heberger

I am a digital marketer. I have been certified by Google for both their AdWords and their Analytics products. Not only do I do digital marketing, I love it! I don’t just drink the Kool-Aid, I make it at home and ...

Tagged with: Digital Marketing Karl Heberger