July 2, 2019
Comments Off on A mobile strategy is a must for advertisers in digital age
A report was recently released by eMarketer that analyzed how U.S. consumers spend time with various types of media. The average time spent with almost every type of media was down from last year. The average American adult is spending ...
Tagged with: Digital Marketing Karl Heberger
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Google Analytics is a free service that allows marketers and website owners to track users’ behavior on their websites. It can tell the story that is so critical to understanding how to improve the performance of a site—specifically, who is ...
Tagged with: Digital Marketing Karl Heberger
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November 5, 2018
Comments Off on For digital marketing support, deeper is better than wider
We’ve all heard the saying, “jack of all trades, master of none.” This might be used to describe your neighborhood handyman who is often helping people out with various home improvement projects. When you have a serious home renovation, however, ...
Tagged with: Digital Marketing Karl Heberger
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September 4, 2018
Comments Off on Proceed with caution: self-serve advertising platforms
In recent years, the largest digital advertising companies have made a push to attract more small businesses. If you’re a business owner, you’ve probably received postcards in the mail with a $25 credit for Google advertising or been advised to ...
Tagged with: Digital Marketing Karl Heberger
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April 29, 2018
Comments Off on Good marketing requires provocative, risky approach
We live in a world that is overcrowded and frankly cluttered with advertising and marketing messages. Yankelovich, a market research firm, has estimated that a person living in a modern U.S. city is exposed to over 5,000 advertising messages per ...
Tagged with: Digital Marketing Karl Heberger
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February 22, 2018
Comments Off on Click-through rate outdated as the best metric for judging ad success
Since its inception, digital advertising has been graded and evaluated by a metric known as click-through rate (CTR). This metric is calculated by the number of times your ad is clicked divided by the number of times your ad is ...
Tagged with: Digital Marketing Karl Heberger
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December 22, 2017
Comments Off on Some semi-bold predictions about advertising trends in 2018
It’s that time of year. The time when columnists decide they should predict the future. They write a list of things that will happen in the next year with very little evidence or rationale. In the title of the column ...
Tagged with: Digital Marketing Karl Heberger
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October 25, 2017
Comments Off on P&G proves certain digital advertising is ineffective
Procter and Gamble, a company whose brands include Crest, Tide, Pampers and more, has long been the largest advertiser in the world. According to Kantar Media, they spend about $10 billion on U.S. advertising each year. Needless to say, when ...
Tagged with: Digital Marketing Karl Heberger
Read More »I am a digital marketer. I have been certified by Google for both their AdWords and their Analytics products. Not only do I do digital marketing, I love it! I don’t just drink the Kool-Aid, I make it at home and ...
Tagged with: Digital Marketing Karl Heberger
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