In recent years, the largest digital advertising companies have made a push to attract more small businesses. If you’re a business owner, you’ve probably received postcards in the mail with a $25 credit for Google advertising or been advised to ...

Tagged with: Digital Marketing Karl Heberger

We live in a world that is overcrowded and frankly cluttered with advertising and marketing messages. Yankelovich, a market research firm, has estimated that a person living in a modern U.S. city is exposed to over 5,000 advertising messages per ...

Tagged with: Digital Marketing Karl Heberger

Since its inception, digital advertising has been graded and evaluated by a metric known as click-through rate (CTR). This metric is calculated by the number of times your ad is clicked divided by the number of times your ad is ...

Tagged with: Digital Marketing Karl Heberger

It’s that time of year. The time when columnists decide they should predict the future. They write a list of things that will happen in the next year with very little evidence or rationale. In the title of the column ...

Tagged with: Digital Marketing Karl Heberger

Procter and Gamble, a company whose brands include Crest, Tide, Pampers and more, has long been the largest advertiser in the world. According to Kantar Media, they spend about $10 billion on U.S. advertising each year. Needless to say, when ...

Tagged with: Digital Marketing Karl Heberger

I am a digital marketer. I have been certified by Google for both their AdWords and their Analytics products. Not only do I do digital marketing, I love it! I don’t just drink the Kool-Aid, I make it at home and ...

Tagged with: Digital Marketing Karl Heberger